What are the essential data points B to B players should be mindfull of?
- Part 1SEO Forecasting Made Simple
- Part 2Name one technology that has become useless for this AI era.
- Part 3Should you kill a blog because AI overviews is taking up the traffic?
- Part 4What’s the most overrated SEO metric in 2025?
- Part 5 What are the essential data points B to B players should be mindfull of?
Show Notes
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00:00: B2B SEO Metrics Framework
Essential data points that B2B software companies must track to prove SEO success, focusing on core content topics and measurable business outcomes.
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00:23: Traffic and Lead Qualification
The importance of tracking traffic alongside marketing qualified leads (MQLs) and sales qualified leads (SQLs) to demonstrate SEO's impact on the sales fu el.
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01:05: MQL to SQL Attribution
How many B2B companies lack visibility into their lead qualification process and why tracking MQL to SQL conversion rates is critical for SEO success measurement.
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01:27: Beyond Ecommerce Attribution Models
Why B2B companies need different attribution approaches than ecommerce, focusing on qualified lead tracking through the entire sales process for true SEO ROI.
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01:55: Engagement Depth Metrics
The growing importance of multi-page engagement metrics as users arrive more educated and brand-aware, requiring deeper site exploration to indicate quality traffic.
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- Part 1SEO Forecasting Made Simple
- Part 2Name one technology that has become useless for this AI era.
- Part 3Should you kill a blog because AI overviews is taking up the traffic?
- Part 4What’s the most overrated SEO metric in 2025?
- Part 5 What are the essential data points B to B players should be mindfull of?
Up Next:
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Part 1SEO Forecasting Made Simple
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
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Part 2Name one technology that has become useless for this AI era.
80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents frameworks for measuring ROI through first-party data integration, forecasting methodologies that prioritize revenue attribution over vanity metrics, and strategic approaches to AI tool implementation that maintain quality through human-in-the-loop validation processes.
Play Podcast -
Part 3Should you kill a blog because AI overviews is taking up the traffic?
80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents frameworks for transitioning from impression-based forecasting to first-party revenue attribution, implementing custom AI agents for competitive analysis while maintaining human validation protocols, and establishing executive communication strategies that prioritize business impact over vanity metrics.
Play Podcast -
Part 4What’s the most overrated SEO metric in 2025?
Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses business impact and how AI visibility tracking tools oversell their accuracy. The discussion covers directional measurement frameworks for LLM visibility and strategic approaches to metric selection that prioritize business outcomes over vanity numbers.
Play Podcast -
Part 5What are the essential data points B to B players should be mindfull of?
B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pipeline, developing engagement depth metrics that reflect educated buyer behavior, and establishing core content topic measurement frameworks that align SEO performance with business outcomes.
