Content methodology that builds B2B audiences — Greg Digneo // Content Guppy

Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences.
About the speaker

Greg Digneo

Content Guppy

 - Content Guppy

Greg is founder of Content Guppy

Show Notes

  • 01:05
    About Content Guppy
    Content Guppy creates, promotes, and ranks content that attracts the right customers.
  • 01:47
    The content creation process
    The first step to creating content that ranks is to do your research to understand your audience and their pain points. From there, you can build your content framework to fulfill the different parts of your marketing funnel.
  • 05:25
    The methodology used to build B2B audiences
    Segment your audience and then create content specifically targeting each segment. Many businesses struggle to find a balance between writing for the search engine and writing for people. Content Guppys balance is 80% for the audience and 20% for the search engine.
  • 07:30
    Writing for B2B versus B2C audiences
    While the content structure remains the same, the audience needs do vary. B2B audiences are usually looking to solve specific problems, but thats not always the case for B2C audiences.
  • 08:14
    How to drive successful ranking
    Developing a dedicated link building team the same way you would a sales team is one way that Gregg has achieved and maintained successful ranking in SERPs. Your link building team would do the research and outreach to secure link building opportunities.
  • 10:28
    Parasite SEO
    Parasite SEO is when you reach out to the top players in your niche, who have an existing list of reputable players, to get your business listed among the top positions on that list.
  • 13:16
    Additional link building tips and strategies
    A few other great link building strategies are guest posting, getting on other podcasts, and doing email outreach. It helps to build relationships with other players in your niche who are also building links.

Quotes

  • Content Guppy basically creates, promotes, and ranks content that is designed to rank, and then turn those rankings into customers. - Greg Digneo, Founder of Content Guppy

  • "So to understand who your audience is, the very first thing you have to do is talk to your customer." - Greg Digneo, Founder of Content Guppy

  • "I highly implore you to jump on sales calls as often as you possibly can, because without that you have no basis for who your customer is, what their pain points are..." - Greg Digneo, Founder of Content Guppy

  • “There's a big difference between defining your customers from your demographic segments and actually understanding what their pain points are.” - Benjamin Shapiro, Host of VOS Podcast

  • “We created content for each customer segment. When you break out the content of those customer segments, you are almost never going to run out of content...” - Greg Digneo, Founder of Content Guppy

  • “When creating content, 80% is for the person, 20% is for the search engine...” - Greg Digneo, Founder of Content Guppy

  • “It was a fairly small company doing $10 million in revenue and 12 to 15 people or so on the link building team.” - Greg Digneo, Founder of Content Guppy

  • “So parasite SEO is looking for existing lists related to your app or your service and saying, Hey, we'd like to be considered to be a member of your list.” - Benjamin Shapiro, Host of VOS Podcast

  • “Get on podcasts. That's a great link building strategy.” - Greg Digneo, Founder of Content Guppy

About the speaker

Greg Digneo

Content Guppy

 - Content Guppy

Greg is founder of Content Guppy

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