How the enterprise will have to adapt to gen AI search engines

CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics.
About the speaker

Jim Yu

BrightEdge

 - BrightEdge

Jim is CEO at BrightEdge

SGE Guide
  • Part 1 How the enterprise will have to adapt to gen AI search engines

Show Notes

  • 01:55
    AI definition of search engines
    Search engine details and how enterprises are taking advantage of them.
  • 05:49
    Are people abandoning traditional search engines?
    Details on referral traffic and Perplexitys performance.
  • 08:50
    Why are we seeing referral traffic increase?
    Citation in the world of AI will be the new ranking method.

Quotes

  • “I think the big change of AI in search is leveraging AI as the primary way in which people are going to start interacting with search engines.” - Jim Yu

  • “Early this year, perplexity, for example, has been growing by 40% month over month in terms of its referral traffic to sites.” - Jim Yu

  • “Citation in the world of AI will become a new form of ranking.” - Jim Yu

  • Part 1 How the enterprise will have to adapt to gen AI search engines
About the speaker

Jim Yu

BrightEdge

 - BrightEdge

Jim is CEO at BrightEdge

SGE Guide

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    Part 1How the enterprise will have to adapt to gen AI search engines

    CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics.