What future holds for content and SEO — Liraz Postan // Liraz Postan LTD

Show Notes

• ·2:01 : Google has become more sophisticated, the competition has become better. There's more need for sophisticated tools. ·3:39 : SEOs roles have changed from being more of a technically driven focus to being someone that needs to work with PR, your engineering team, your performance marketing team. I also see that SEOs have become higher profile in their organization ·6:03 : The need to be very, out of the box thinking, and technical, for sure. Technical for today, if you're not really technical enough, SEO is really, it's going to be very challenging for you to tackle SEO. ·6:29 : As SEO becomes more integrated across your organization, being able to communicate the basic blocking and tackling of how SEO works, you need to be able to communicate to the writers how to use the tools to understand that they should write, you need to be able to communicate with the PR team, how they affect SEO in terms of the linking strategy and the signals that they're creating. You also need to be able to talk tech with the engineering team. ·7:14 Some of the things that SEOs need to do to make sure that they're getting that executive visibility and upward mobility.