Ecommerce platform optimization levers — Kevin Indig // Shopify

Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers.
About the speaker

Kevin Indig

Shopify

 - Shopify

Kevin is Director of SEO at Shopify

Show Notes

Quotes

  • “I think realistically, for most merchants, SEO is probably secondary, maybe even tertiary, depending on the product itself but when it comes to long term cost efficiency, it should be absolutely the number one.” Kevin

  • As long as that content is somewhere on your site, Google generally will find it, ingest, and hopefully start sending you traffic. - Benjamin

About the speaker

Kevin Indig

Shopify

 - Shopify

Kevin is Director of SEO at Shopify

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