Post algorithm update site evolution — Geoff Atkinson // Huckabuy (copy)

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Black hat and unethical SEO tactics will only fool Google’s algorithms for so long. Likewise, an SEO strategy focused on solely short term gains is bound to fall when one of Google’s many algorithm updates come knocking. Today, Geoff discusses post-algorithm update site evolution.
About the speaker

Geoff Atkinson

Huckabuy

 is a little camera shy

Geoff is Founder and CEO of Huckabuy

Show Notes

  • 02:24
    Keeping your site up to date after an algorithm update
    Look at where Google is heading and what theyre prioritizing. Ultimately, its about observing the macro trends and getting directionally aligned to avoid a drop in ranking after an update.
  • 05:45
    Googles fight against fraudulent reviews
    Google is constantly watching out for tricksters and fraudulent behaviors to make adjustments. The recent product reviews update changed how your product reviews rank in search results.
  • 08:46
    Staying ahead of Googles changing ranking factors
    Its all about finding the balance in prioritization of SEO fundamentals and responding to smaller algorithm updates. Ultimately, you must prioritize activities that help your SEO channel.

Quotes

  • "We root for algorithm updates because, directionally, if we're aligned, we're going to be the ones that go up, not the ones that get dropped down." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Page speed has been a big priority in the last 12 months, and it's directionally correct. They're not going to all of a sudden say, we like slow sites now and lots of Javascripts." -Geoff Atkinson, Founder & CEO, Huckabuy

  • "Like Twitter right now, and Elon Musk's fight against bots, Google is fighting the same thing.. Their motivation has been, how do we get rid of the tricksters and the fraudsters?" -Geoff Atkinson, Founder & CEO, Huckabuy

  • "If you're trying to chase every little tiny update, when do you have time to build a robust backlink portfolio? Or when do you get time to do a huge project around structured data or page speed?" -Geoff Atkinson, Founder & CEO, Huckabuy

  • "The days of trying to get a quick fix here or there are over. Google is picking up on those shortcuts much quicker than they used to. And getting rid of the black hat SEO folks pretty quickly." -Geoff Atkinson, Founder & CEO, Huckabuy

About the speaker

Geoff Atkinson

Huckabuy

 is a little camera shy

Geoff is Founder and CEO of Huckabuy

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