Removing Guesswork From Content Marketing — Skyler Reeves // Ardent Growth
- Part 1Why Marketing Teams Fail at Content Marketing — Skyler Reeves // Ardent Growth
- Part 2 Removing Guesswork From Content Marketing — Skyler Reeves // Ardent Growth
- Part 3Topic Clustering Done Right — Skyler Reeves // Ardent Growth
Show Notes
-
01:34Removing the guesswork from your content marketing effortsFigure out which content produces the most desirable effects on customers. Also, focus on content that speeds up the time it takes to rank.
-
06:15Figuring out the topics to cover based on business typeProduct-led businesses can depend on data from tools like Ahrefs and Semrush. Service-led businesses should speak with customers to see what type of questions theyre asking.
-
06:47Keyword research for productUse Ahrefs and Semrush to do modified broad match keyword research for head terms. Filter results down by search volume and question terms. Compile the data on a spreadsheet.
-
08:23How to do keyword groupingAt this stage, you're figuring out which related keywords should be grouped with each topic. You want to ensure there isnt any overlap in terms of your content.
-
08:58Finding keywords with the highest CTRBased on the layout of the SERP for the keyword, multiply by the volume. That will provide a baseline number for the traffic you can expect from that keyword.
-
10:01Determining lead to close rateUse the conversion rate from traffic to figure out how many leads can be generated. From there, you can determine which content has the potential to convert.
Quotes
-
"Our priority score is proven to be very effective where the end result is, we can sort it in two ways, between existing content and potential new content." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"If you're a service-based business, spend a lot more time talking to your customers. Use that to go create content. That's the easiest way to close deals and drive the organization forward." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"If you see a high degree of overlap between each of those keywords between the URLs, that's a good indicator that Google considers those 2 topics the same. So, you group those together." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"Ahrefs and Semrush have the ability to filter by question. You can add them into the filters to say who, what, when, etc. You export all that and put it together in a spreadsheet." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"To figure out how you need to group them, take 2 keywords, bring up 2 Chrome windows, and look at the URLs that are ranking between each of them." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"If there's a local pack, the CTR on the results change dramatically for the number one result and organic, versus if there's no local pack, or 1 ad, 2 ads, or 4 ads." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"You're never going to get 100% accurate data. You want directionally accurate data so you can make decisions, move forward, and not get into analysis paralysis." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"Use your conversion rates from traffic to figure out how many leads you can generate. And then figure out what your lead to close-won rate is." -Skyler Reeves, Ardent Growth, CEO & Founder
-
"For questions customers are asking but not searching for, you can include those questions in the content or use it for sales enablement, once they come from higher up in the funnel," -Skyler Reeves, Ardent Growth, CEO & Founder
-
"You're never going to get 100% accurate data. You want directionally accurate data so you can make decisions, move forward, and not get into analysis paralysis." -Skyler Reeves, Ardent Growth, CEO & Founder
- Part 1Why Marketing Teams Fail at Content Marketing — Skyler Reeves // Ardent Growth
- Part 2 Removing Guesswork From Content Marketing — Skyler Reeves // Ardent Growth
- Part 3Topic Clustering Done Right — Skyler Reeves // Ardent Growth
Up Next:
-
Part 1Why Marketing Teams Fail at Content Marketing — Skyler Reeves // Ardent Growth
Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren’t spending enough time talking to their customers. As a result, their content often misses the mark for consumers and B2B decision-makers. Today, Skyler talks about why marketing teams fail at content marketing.
Play Podcast -
Part 2Removing Guesswork From Content Marketing — Skyler Reeves // Ardent Growth
Skyler Reeves, Founder and CEO of Ardent Growth, continues the discussion on content marketing tips. When it comes to content marketing, there’s no room for guesswork. The work has to be done to figure out what’s going to have search demand. So, today, Skyler shares his strategies for removing the guesswork from content marketing.
-
Part 3Topic Clustering Done Right — Skyler Reeves // Ardent Growth
Ardent Growth Founder and CEO, Skyler Reeves, concludes his discussion on content marketing tips. The process to understand how to prioritize the content you should be producing can be taxing. You need to be able to evaluate it and ensure it actually has a business impact. Today, Skyler shares the right way to do topic clustering.
Play Podcast
