Topic Clustering Done Right — Skyler Reeves // Ardent Growth

Ardent Growth Founder and CEO, Skyler Reeves, concludes his discussion on content marketing tips. The process to understand how to prioritize the content you should be producing can be taxing. You need to be able to evaluate it and ensure it actually has a business impact. Today, Skyler shares the right way to do topic clustering.
About the speaker

Skyler Reeves

Ardent Growth

 - Ardent Growth

Skyler is Founder and CEO of Ardent Growth

Show Notes

  • 02:13
    How Ardent Growth helps people achieve the best ROI using content marketing
    Their topic clustering algorithm. This helps companies determine the content their audience wants shows the value that could follow from producing that content.
  • 06:05
    Who Ardent Growths solutions are for
    Businesses that have already figured out product market fit can benefit from these solutions. For those doing category creation, its better to go to places where buyers already are like LinkedIn.
  • 08:37
    Solution costs for smaller companies
    Its less because less data has to be processed. The time it takes to get results is reduced and more time can be dedicated to creating the right content.
  • 09:48
    Ardent Growths services and pricing
    New product focus is four figures. Active campaign help goes up to five figures. Depending on the amount of assistance needed, costs could get up to six figures.

Quotes

  • "We wrote an algorithm to figure out what needs to be a hub, a spoke, and how we should delineate that. Especially when trying to process a ton of search data." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "Instead of trying to pick 20-30 keywords in Ahrefs, we're pulling in half a million to a million plus keywords, to figure out all the nuances of a particular topic." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "We published an article for a very low authority website on December 20th. It had over 150K total in search volume demand. By the 24th, it was ranking on the first page." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "You're not going to create a hub and spoke around revenue intelligence. There isnt enough data there to process. You can just basically do whatever you want because you get to define it." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "If you're doing category creation, search isnt the best channel to go through. I would go through something where the buyers already are, like LinkedIn." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "The smaller the industry, the less it costs for us to work with you. The benefit is based on the opportunity and the speed at which you're able to get results." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "CEOs get paid a lot because statistically, they're right. They make the right decisions more often. That's what we try to do when we're approaching content." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "If you're trying to focus on a new product, and that's really what you want to push, you're looking at 4 figures." -Skyler Reeves, Ardent Growth, CEO & Founder

  • "To cover everything from expenses to payroll, to time tracking to accounting across the board, we're going up into five figures." -Skyler Reeves, Ardent Growth, CEO & Founder

About the speaker

Skyler Reeves

Ardent Growth

 - Ardent Growth

Skyler is Founder and CEO of Ardent Growth

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