2022 SEO Year in Review — Jordan Koene // Previsible
- Part 1 2022 SEO Year in Review — Jordan Koene // Previsible
Show Notes
-
02:10Reflections on the SEO landscape in 2022The Google updates released in 2022 emphasized the importance of providing good data, quality reviews, and an efficient user experience. These updates were similar to those released in previous years, reiterating the importance of these factors in the SEO landscape.
-
03:45The most notable developments on the SEO landscape in 2022Google made significant updates to the way it displays featured experiences in the SERPs, which had a significant impact on user engagement. These changes are expected to continue in the coming year.
-
05:36The impact of Google's technology and language understanding on SEOGoogle plans to use image-based artificial intelligence and other features to enhance the search experience and allow users to refine their searches more precisely. These changes are expected to have a significant impact on the way SEO is approached in the future.
-
07:13Evaluating the impact of Google's updates in 2022Google made updates in 2022 focused on AI and enhanced search features, as well as combating spam with the "helpful content update". However, the impact of this update on the SEO community was limited.
-
08:49The role of SEO in marketing and what SEOs can expect in 2023For businesses looking to minimize ad costs and reach larger audiences, SEO is expected to become more important in marketing. In terms of the "helpful content update", Google is slowly but steadily implementing changes in this area as per the update announcement in December.
Quotes
-
"I recently did a live stream event with Eli Schwartz, the writer of Product-Led SEO. And, his prediction for 2023 is that it will be a lot the same as 2022." -Jordan Koene, CEO, PreVisible
-
"Some of the bigger changes that occurred in 2022 that I don't think we spend enough time on as the SEO community are really with respect to how Google's dealing with featured experiences in the SERP." -Jordan Koene, CEO, PreVisible
-
"All of these rich experiences will dramatically change the way we do SEO in the next year and years to come." -Jordan Koene, CEO, PreVisible
-
"The reality is that the helpful content update was a lot of talk and, not so much action, at least from the SEO-community side." -Jordan Koene, CEO, PreVisible
-
"I often believe that SEO is one of those channels that is more congruent with a business that's trying to minimize costs in advertising and still identifying ways to scale and reach larger audiences." -Jordan Koene, CEO, PreVisible
-
"With respect to the landscape of marketing, I see SEO becoming even more important than it did in 2022." -Jordan Koene, CEO, PreVisible
-
"I certainly believe that next year will be a year for growth with respect to SEO as a discipline, and how Google looks at that is going to evolve." -Jordan Koene, CEO, PreVisible
Up Next:
-
Part 12022 SEO Year in Review — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. SEO is a valuable organic growth channel that relies on creating valuable content to attract and retain customers. And, as other marketing channels faced challenges due to privacy policies and the upcoming deprecation of cookies in Chrome in 2022, there was increased recognition of the value of SEO. Today, Jordan talks about what happened in 2022 in the world of SEO.
