Podcast Episodes

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Elaine Richards | Basecamp

Executives perspective on SEO — Elaine Richards // Basecamp

Elaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on…

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Jordan Koene | Previsible.io

Google’s product review update launch — July 2022

Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review update. However, this time, communication has improved in terms of them providing more context about the coming changes to the SEO community. Today, Jordan talks about Google's product review update launch.

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Tyson Stockton | previsible.io

July Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same…

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Dmitry Dragilev | JustReachOut.io and CriminallyProlific.com

A PR Hackers guide to link building — Dmitry Dragilev // JustReachOut.io

Dmitry Dragilev, is the founder of JustReachOut.io and CriminallyProlific.com. These companies help businesses get the most out of their PR, without spending the extra cash on a PR firm. Believe it or not, there’s a simple way to blend your PR with your SEO strategy. Today, Dmitry talks about his guide to linked building.

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Noah Learner | Two Octobers

APIs, automation, SEO Tools, and finding your place in SEO — Noah Learner // Two Octobers (copy)

Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about…

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Patrick Stox | Ahrefs

Prioritizing SEO Efforts — Patrick Stox // Ahrefs

Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts.

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Sebastien Edgar | Square, Inc

In-house SEO management — Sebastien Edgar // Square, Inc

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. When it comes to managing and developing the individuals within an SEO team, managers have a lot of work to do. Especially in cases where team members are working in other parts of the world, managers have to…

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Lidia Infante | Rise At Seven

5 non-technical factors of international SEO success — Lidia Infante // Rise At Seven

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO…

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Jordan Koene | Previsible.io

Ahrefs Yep Search Algo — Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks…

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