Podcast Episodes

The problem with data — Michelle Robbins // Clearlink

June Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in June. Google released a core algorithm update at the end of May which led to a lot of volatility in websites. In the case of video websites, we saw significant movement, as Google’s understanding of video…

Core Algo Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at Google's May and June core algorithm update. As technology and devices have improved over the years, we now have more options than ever in terms of viewing videos. Google noticed this increase in the consumption of video content and set out to serve users the best…

Google Core Alog Update Alert! May 2022 — Jordan Koene // Previsible.io

Jordan Koene, PreVisible CEO and Co-Founder, discusses Google algorithm updates. The early part of May saw copious amounts of volatility around search results and rankings. Then, on May 25th, 2022, Google announced the release of their May 2022 broad core update, and essentially confirmed the suspicions of the SEO community. Today, Jordan talks about Google's…

Identifying and Resolving Major SEO Opportunities — David Bell // Previsible

David Bell, Co-Founder and Consulting Partner at PreVisible, talks about operational SEO. When you start out doing SEO for a smaller website, you’re essentially the master of your own ship and you’re not answering to many stakeholders. But, at the enterprise level, you’re expected to win stakeholder buy-in for SEO initiatives and find mutual ground…

Does Enterprise SEO Belong in Product or Marketing? — Billy Watts // Homes.com

Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product…

Evolution of the SEO role — Jordan Koene & Tyson Stockton // Previsible

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and discuss SEO recruiting. Today’s SEO needs to be a strategic problem-solver. However, every company’s needs are different, and there are a few things you need to consider when hiring for the SEO position. Today, Jordan and Tyson talk about selecting the right…

Google’s May Algo Updates — Jordan Koene // Previsible

Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan…

Using structured data to qualify for enhanced search results — Geoff Atkinson // Huckabuy

Geoff Atkinson, Founder and CEO of Huckabuy, talks about structured data and how to deal with Google's algorithm. Zero-click search numbers continue to rise and Google shows no signs of stopping optimization for them. People want instant answers and optimizing your site to satisfy user search queries positions you for success in the world of…