Podcast Episodes

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Jason Lax | SAP SE

Why SEO Rankings No Longer Drive Purchase Decisions

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't…

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Tasia Custode | Brio Media

How Creators Are Adapting to Google’s Search Changes

YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generated summaries pose to…

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Jenna Hannon | Hatter

Separating AEO Expertise From Search Marketing Hype

Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics…

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Lucas Tieleman | Optiversal

Why AEO Starts With Better SEO Fundamentals

AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured data and clean entity relationships matter more now than five years…

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Thenuka Karunaratne | sunbeam & daydream

How Autonomous SEO Agents Are Replacing Traditional SEO Work

AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay before launching Sunbeam, an autonomous SEO agent that has moved beyond workflow automation. Karunaratne breaks down why proactive "teammate" agents outperform reactive workflow-based…

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Chester Scott | Lunio

How Bad Data Corrupts AI Bidding and CAC Performance

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and…

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Joe Doran | Botify

How AI Search Is Reshaping Retail Media and Discovery

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or missing fields. The conversation covers crawl efficiency and rendering gaps that leave LLM bots seeing just 30-40% of JavaScript-dependent content,…

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Joy Hawkins | Sterling Sky

How Local SEO is Evolving in AI Discovery

Local pack ads surged from 1% to 22% of tracked local searches. Joy Hawkins, owner and president of Sterling Sky, has led more than 1,000 local SEO ranking-factor tests across nearly two decades in the space. The conversation covers lead qualification frameworks that go beyond call tracking to define true conversions, review-volume strategies for competing…

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Dr. Fern Halper | TDWI

Why Many Companies still aren’t Ready for AI Adoption

Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why organizations struggle to convert AI pilots into measurable business value. The conversation covers the foundational systems required to operationalize AI beyond experimentation, the organizational readiness gaps…

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