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Dr. Fern Halper | TDWI
What worries you most about AI adoption right now?
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies still aren't ready for scaled AI adoption. She outlines the foundational data and governance systems required to move beyond isolated pilots, the shift from…
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Dr. Fern Halper | TDWI
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why organizations struggle to convert AI pilots into measurable business value. The conversation covers the foundational systems required to operationalize AI beyond experimentation, the organizational readiness gaps…
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David Ebner | Content Workshop
Why Brand Storytelling Still Drives Results in the AI Era
AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than…
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Sophie Logan | Rough Agenda
Why Search Communities Matter More Than Ever in AI
AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities and orchestrating industry events that drive real practitioner value. The conversation covers structuring conference attendance for maximum ROI, from agenda mapping and session prioritization to strategic networking, and why in-person community connection becomes…
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Danny Goodwin | Search Engine Land
SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage across SEO, PPC, and AI search to separate signal from noise in the future-of-search conversation. He reframes AI agents as functional extensions of human intent rather…
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Paul Andre de Vera | Answer Engine Optimization
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He…
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Jennifer Doty | Jennifer Doty
Leading When Success No Longer Fits and Creating New Paths
AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current executive mentor who led 1,400+ employees at MetLife before building her own advisory practice, shares frameworks for navigating industry transformation. The discussion covers her "Swiss Army Knife" leadership approach for managing teams through uncertainty, practical…
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Liza Adams | GrowthPath Partners
The Evolution from SEO to GEO for Modern Marketers
AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization,…
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Karl Kleinschmidt | Data Marketing Group
Fan out analysis, Local rank checks in AI
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, has developed systematic approaches for LLM optimization across enterprise-scale local SEO programs. The discussion covers fan-out analysis methodology for mapping user intent beyond traditional keywords, multi-LLM data collection frameworks using Claude projects and Gemini…
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