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Micah Fisher-Kirshner | Turn/River Capital
Leading SEO within an investment company — Micah Fisher-Kirshner // Turn/River Capital
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO industry, the debate of whether it's better to be in-house or at an agency is a common topic. However, Micah’s SEO role at Turn/River blends both sides and offers…
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Jeff Baker | BakerSEO
How old SEO signals became tables-takes — Jeff Baker // BakerSEO
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage…
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Tyson Stockton | Previsible
March SEO Career Day — Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO database to understand who's making moves in the SEO space. The SEO industry, like others, has seen some recent layoffs but has been fortunate to not be as severely impacted. Despite the current state of the SEO job market, there is optimism…
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Craig Harkins | CoStar
User Research for SEO — Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. User research helps you understand what your customers are looking for on your website, which can guide your content strategy and help you create the right content for them. It offers faster and…
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Seth Besmertnik | Conductor
Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively…
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Joshua George | ClickSlice
Investing in sustainable organic growth — Joshua George // ClickSlice
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need…
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Karl Kleinschmidt | LSG
SEO Regression Tests to Safeguard your Site — Karl Kleinschmidt // LSG
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine…
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Dan Shure | Evolving SEO / Experts on the Wire
Why to ignore EAT — Dan Shure // Evolving SEO / Experts on the Wire
Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a…
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Sarah Panus | Kindred Speak
Leveraging SEO to inform your content calendar — Sarah Panus // Kindred Speak
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content…
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