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Martha van Berkel | Schema App
Structured data will become mandatory for ranking in AI-generated search results by 2025?
Structured data may soon become mandatory for AI search rankings. Martha Van Berkel, CEO of Schema App, shares her expert perspective on why search engines will likely require structured data implementation by 2025. She explains how computational costs will drive this requirement and predicts companies will need to adapt their technical SEO strategies to maintain…
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Martha van Berkel | Schema App
How GenAI uses structured data
Structured data is critical for AI-powered search success. Martha Van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content…
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Dale Bertrand | Fire&Spark
Educating LLMs & Optimizing Content for AI Search
In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools that force website visits, and training AI agents to handle…
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Jade Pruett | Hello SEO
How to (and not to) use AI in your SEO
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across multiple LLMs can drive…
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Travis Tallent | Brainlabs
How AI is transforming search
SEO must evolve beyond keywords to drive revenue. Travis Tallent, Managing Director at Brainlabs, shares his expertise in integrated SEO strategy. He explains how to reposition SEO as a business-critical function by aligning with stakeholder KPIs, incorporating CRO into SEO roadmaps, and leveraging AI search trends to gain executive buy-in for omnichannel approaches.
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Mike Walrath | Yext
AI-Powered Search: Disruptive Risk or Strategic Advantage?
AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital…
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Elliot Tsai | TextNow
How to create a holistic “land and expand” SEO strategy
Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement…
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Sam Torres | Gray Dot Co
How to approach traffic drops
Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source of organic search performance declines. She outlines a three-step process: validating the business impact of traffic changes, isolating patterns through data analysis, and determining whether issues stem from technical problems, content…
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Chris Andrew | Scrunch AI
How to win customers in an AI search-driven world
AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation…
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