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Andy Crestodina | Orbit Media Studios
The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios (copy)
Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm…
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Julian Goldie | Goldie Agency LTD
How do you define a Google algorithm update? — Julian Goldie // Goldie Agency LTD
Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts the SEO community on edge. However, all updates were not created equally and will have different levels of impact. Today, Julian breaks down what Google algorithm updates are about.
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Jon Lightfoot | Strategic SEO Solutions
Harnessing SEO for lead generation — Jon Lightfoot // Strategic SEO Solutions
Jon Lightfoot, Founder and CEO of Strategic SEO Solutions, discusses practical SEO tips. Typically, when considering lead generation, we focus on traffic volumes and keyword difficulty. However, integrating SEO into your lead generation efforts will deliver lasting results. Today, Jon demonstrates how you can harness SEO for lead generation.
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Curtis Boyd | The Transparency Company
How to tell if a review is fake — Curtis Boyd // The Transparency Company
Curtis Boyd, CEO and Founder of The Transparency Company, talks about the different ways to spot a fake review. For a long time, using fake reviews carried no penalty or consequences. New technology brings with it the opportunity to detect and understand fake reviews from both humans and bots. Today, Curtis discusses how fake reviews…
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Jenn Rourke | ABC Owned Television Stations
Training large teams on news SEO — Jenn Rourke // ABC Owned Television Stations
Jenn Rourke, SEO Lead at ABC TV, unpacks SEO media and the required skill set for mastery. The digital content space is a very competitive one with many players. Further complicating this process is the pace at which news moves. The intention is always to get Google to notice you. So, today, Jenn sheds light…
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Erin Sparks | Site Strategics
Podcasters process for curating content — Erin Sparks // Site Strategics
Site Strategics’ Owner, Erin Sparks looks at the relationship between podcasting and SEO. Podcasts are a unique challenge in the sense that they don’t have a dedicated search engine. Figuring out topics that will appeal to your target audience isn’t the simplest task. Today, Erin lays out the right process for podcast content curation.
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Tom Wells | Searchmetrics
Prioritizing Organic Search over PPC — Tom Wells // Searchmetrics
Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should…
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Sebastien Edgar | Square
Website localization — Sebastien Edgar // Square
Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion.
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Shiv Gupta | Incrementors
How Voice Search Will Impact SEO in 2022 — Shiv Gupta // Incrementors
Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in…
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