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Cyrus Shepard | Zyppy SEO
Google’s shift to human-focused content
Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and the importance of creating content that resonates with human interests and experiences. Cyrus emphasizes the need for marketers to adapt to these changes to improve their visibility and effectiveness in search results.…
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Martha Van Berkel | Schema App
Brighton SEO Week with Martha Van Berkel
Martha Van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipitous family connection at the event. She emphasizes the importance of community, both professionally and personally, and shares her approach to building meaningful connections. Martha also talks about her health journey…
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Jovan Johnson | TMZ
Brighton SEO Week with Jovan Johnson
Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive…
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Wil Reynolds | Seer Interactive
Brighton SEO Week with Wil Reynolds
Will Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with…
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Lavall Chichester | Growth Skills
Brighton SEO Week with Lavall Chichester
Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million dollar brand. He shares his experience with GSK's CBD brand, where they spent $50,000 on ads and built Flavorfix.com, a platform for cannabis, CBD, and alcohol enthusiasts. Lavall emphasizes the importance of…
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Kelvin Newman | brightonSEO
The Growth of Live Events
Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego. The conference includes a day of training on Monday, with 12-13 speakers per day delivering practical talks on SEO, PPC, and paid social. The event emphasizes community building through round tables,…
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Noah Learner | Sterling Sky
How to build SEO community effectively
Noah Learner, Product Director at Sterling Sky, discusses strategies for effectively building an SEO community. In this episode, Noah shares his perspectives on utilizing social media to engage with the SEO community, strategies for fostering collaboration within the SEO community, benefits of attending industry events for community building, examples of successful SEO community-building initiatives, and…
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Mark Downing | Dell Technologies
International SEO for a large multinational brand
Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively…
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Anders Indset | Njordis Group, Global Institute of Leadership & Technology (GILT), and the Quantum Economy Alliance, in addition to his many co-initiated projects such as GBI (Global Blockchain Initiative)
What leaders can learn from the Norwegian success mentality
Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing…
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