Podcast Episodes

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Amanda Milligan | Stacker

Building brand authority with content — Amanda Milligan // Stacker

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by…

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Austin Armstrong | Socialty Pro

TikTok for SEO — Austin Armstrong // Socialty Pro

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for…

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Justin Abrams & Michael Rispoli | Cause of a Kind

The importance of an SEO first developer mentality — Justin Abrams & Michael Rispoli // Cause of a Kind (copy)

Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality.

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Dale Bertrand | Fire&Spark

Google AI changes for SEO — Dale Bertrand // Fire&Spark

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google’s algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google’s algorithm updates increase in frequency, SEOs must focus on serving customer needs first.…

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Jordan Koene | previsible.io

Google Algo Update Alert — Jordan Koene / Previsible

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. Google’s latest standalone product reviews update is testament to the fact that they’re on a mission to get ‘sound purchasing advice’ in front of their billions of users. Much like Google’s core updates, Google advised that this aims to rank content that…

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John Paglio | flyte new media

Leveraging Google Business Profile in a competitive industries — John Paglio // flyte new media

John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the…

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Tyson Stockton | previsible.io

April Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible Co-Founder and Education Partner, discusses players making moves in the SEO community. From Elon Musk’s purchase of Twitter to Google’s recently completed product review update, SEO performance was greatly impacted this month. While Instagram was able to escape most of the damage from the Google update, online learning websites were not so…

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Farzad Rashidi | Respona

Finding Opportunity Keywords — Farzad Rashidi // Respona

Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. Many companies mistakenly spend way too much money pursuing keywords that do not move the needle for their business. Ultimately, ranking favorably on Google search results requires targeted backlinks to ensure your content gets maximum visibility. Today, Farzad discusses…

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Dan Taylor | SALT.agency

Debugging complex canonical issues — Dan Taylor // SALT.agency

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues.

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