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Rand Fishkin | SparkToro
The Shifting Landscape in SEO and it’s Impact on Strategy
Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in identifying key influencers and media that impact diverse audiences, providing crucial insights for enterprise marketing strategies. Today, Rand explores how shifts in SEO practices can significantly alter marketing approaches and the importance of…
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Emma Valentiner | Threecolts
Best practices for leveraging AI in SEO
Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO best practices into the content creation process, key SEO factors for content teams to consider, optimizing website structure for improved visibility and user experience, and creating content that targets high-volume keywords.
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William Sigsworth | Pipedrive
The 5 “C’s” of SEO cannibalization
William Sigsworth, the Head of SEO at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization,…
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Anthony May | Palo Alto Networks
The AI/EEAT affects within Google
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI…
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Anthony Machi | RVO Health (healthline.com)
Navigating content & answering intent
Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies…
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Gabrio Linari | ROCK SEO
Google vs the SEO community
Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting.
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Joseph Servia | CBRE
Importance of tech alignment with SEO
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out…
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Dimitris Drakatos | Paired
Publishing velocity and SEO
Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial changes to encourage re-indexing by search engines. By integrating new research and data into existing content, Dimitris explains how this can significantly enhance a page's SEO performance. Today, he shares insights on how frequent…
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Erfan Azimi | EA Eagle Digital, LLC
How the Google Leak started
Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential consequences, sharing his experience analyzing a leaked Google document. He emphasizes the importance of transparency and ethical considerations in SEO, and discusses the latest developments in SEO strategies and…
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