SEO Career Day (August 2023) — Tyson Stockton // Previsible
Tyson Stockton
Previsible
- Part 1 SEO Career Day (August 2023) — Tyson Stockton // Previsible
Show Notes
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03:30How the economy is affecting hiring for SEODespite ongoing worries about inflation and cautious lending due to higher interest rates, the outlook remains optimistic for job seekers. GDP surpassing targets is prompting a resurgence of business activity, resulting in a growing number of roles and opportunities being reintroduced.
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04:45Seasonal hiring patterns in SEOTypically, there's a surge in hiring in Q1 and a slight slowdown during the summer months. However, as Q3 approaches, you often see more positions opening up as companies aim to bring in new hires before the end of the calendar year.
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05:42Opportunities within the SEO job landscapeThere are currently a number of opportunities for on-site, hybrid, and remote positions, in addition to FTEs and contract-to-hire roles. There's also a growing trend towards more specialized roles within SEO and nontraditional SEO positions with an SEO focus to them.
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09:03The threat of traditional full time SEO roles disappearingBusinesses are recognizing the importance of multiple people across the organization executing to deliver on SEO. As a result, In-house SEOs benefit from dedicated resources, making collaboration and execution smoother, rather than traditional SEO roles being eliminated.
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11:43Navigating SEO specialization for career advancementSmaller or earlier-stage companies to SEO and senior positions within the industry require more of a generalist SEO function. However, specialization emerges at the mid-level, offering a chance for career growth, given the natural tendency for SEOs to excel in specific areas.
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13:56How to break into the SEO fieldVolunteering for SEO work with nonprofits is a valuable option as it provides a resume booster and practical experience. With an increasing number of volunteer positions on LinkedIn, this can serve as a way to stand out and secure job interviews for those starting their SEO careers.
Quotes
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"As we approach Q3, certain job openings tend to reemerge. So, if you are interested in making a career shift, Q3 is a good time to see what's out there and keep an eye on the new positions popping up." -Tyson Stockton
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"Something that we've seen over the last few years is more and more specializations within SEO and nontraditional SEO positions that have an SEO focus to them." -Tyson Stockton
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"Ive been noticing, especially within LinkedIn, that there are higher volumes on-site and hybrid roles in terms of jobs posted there." -Tyson Stockton
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"As more businesses have the focus on SEO, I don't see those traditional SEO full-time roles disappearing. I see more of the recognition of the business as far as the significance of SEO across the organization." -Tyson Stockton
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"As a new SEO, taking advantage of volunteer opportunities adds credibility and looks great on a resume. It's a route for newcomers to stand out and secure that initial interview." -Tyson Stockton
Up Next:
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Part 1SEO Career Day (August 2023) — Tyson Stockton // Previsible
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks at who's hiring and for what in the SEO world. As summer nears its end, the SEO job market is showing positive signs for job seekers. While remote roles have reduced post-pandemic, SEOs open to relocating for on-site positions can access promising opportunities. Today, Tyson discusses the current landscape of SEO hiring.
