New age of AI-centric search — Farzad Rashidi // Respona
- Part 1 New age of AI-centric search — Farzad Rashidi // Respona
- Part 2Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Show Notes
Quotes
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"There's going to be a generative answer for the majority of the informational keywords starting 2024." - Farzad Rashidi
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"I don't think open AI's focus is to ever compete with Google as a search engine. They're building the technology to licence to other companies for use in their software, platform, and day-to-day work." - Farzad Rashidi
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"Bing is using the OpenAI technology to put on top of their search results. They're a contender to Google. I think Google is more worried about Microsoft and Bing than OpenAI." - Farzad Rashidi
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"Stop releasing hundreds of blog posts every week as those arent going to bear much fruit in the long run. Instead, put your focus on creating pages where there's some barrier to entry, like template and tool pages." - Farzad Rashidi
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"One of the only things Google has been consistent with over the last 20 years is authority. They want to prioritize brands that carry a level of credibility, and we see this in any update that comes through." - Farzad Rashidi
- Part 1 New age of AI-centric search — Farzad Rashidi // Respona
- Part 2Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Up Next:
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Part 1New age of AI-centric search — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. As AI reshapes search results, one thing remains consistent, Google's emphasis on credibility and authority. AI may be transforming how search results are presented, but Google's fundamental ranking factors still revolve around trustworthiness and relevance. Today, Farzad discusses the new age of AI-centric search.
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Part 2Building brand authority for Google’s Search Generative Experience — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. While a link from a site like the New York Times is exciting, news sites generally have low topical authority. Instead, securing a mention in a niche industry publication or from a relevant company in your field can have a more significant impact and send a strong authority signal to Google. Today, Farzad discusses how to build brand authority in preparation for Google's Search Generative Experience.
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