Building developers and C-level management — Donna Donahue // Antylia Scientific
Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. Proving the ROI of SEO can be challenging as it's intangible, unlike PPC. However, understanding its intrinsic value and tailoring conversations to diverse stakeholders is crucial to gaining support for SEO initiatives. Today, Donna discusses building relationships with developers and C-level management.
About the speaker
Donna Donahue
Antylia Scientific
- Part 1 Building developers and C-level management — Donna Donahue // Antylia Scientific
Show Notes
-
·02:53 - The importance of building relationships with stakeholders in SEO ·05:07 - Tips for stakeholder relationship building as a new SEO in an organization ·09:58 - Building collaborative relationships with developers through SEO education ·15:50 - The dos and donts of SEO communication with C-suite level stakeholders ·22:01 - Challenges and opportunities when working with developers and C-suite executives
Episode Summary
-
·"Its imperative that people understand that there is intrinsic value in investing in SEO. You have to know how to tailor that conversation to the person that you're speaking to, and no two are alike." - Do a Donahue ·"Don't just approach developers with a problem. Go to them with a solution, and let them tell you why it will or won't work, then find that happy medium." - Do a Donahue ·"When engaging with C-suite executives, they don't want you to take them on the scenic route. Focus on delivering value and trust, not overwhelming them with data." - Do a Donahue ·"As digital marketing grows, executives are understanding the need for SEO, and they want to understand it. They are starting to understand how much value it can bring." - Do a Donahue
Up Next:
-
Part 1Building developers and C-level management — Donna Donahue // Antylia Scientific
Donna Donahue, Search Engine Optimization Specialist at Antylia Scientific, explores local and enterprise SEO strategies and stakeholder engagement. Proving the ROI of SEO can be challenging as it's intangible, unlike PPC. However, understanding its intrinsic value and tailoring conversations to diverse stakeholders is crucial to gaining support for SEO initiatives. Today, Donna discusses building relationships with developers and C-level management.
