Protecting your Online Reputation — Josh Greene // The Mather Group, LLC

Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation
About the speaker

Josh Greene

The Mather Group, LLC

- The Mather Group, LLC

Josh is CEO of The Mather Group

Show Notes

  • 01:42
    Differences in online reputation management for individuals vs. companies
    Online reputation management for companies is more complex due to the different number of sources of information about them. In contrast, individuals typically have a single focus, making it relatively simpler to manage their online reputation.
  • 02:45
    Common sites for brand reputation management in search results
    When searching for a brand, common sites that often appear include the official company page, Wikipedia, LinkedIn, Glassdoor, and various review sites. With these sites, theres an opportunity to have some control over what your online reputation is or appears to be.
  • 03:57
    Techniques for maintaining a positive online reputation
    Having a cohesive and consistent brand description across platforms like LinkedIn and Instagram is crucial. Additionally, claiming your presence on review sites, establishing relationships with them, and monitoring what content gets indexed are important strategies.
  • 06:44
    Managing negative reviews on review platforms
    Flag or request the removal of reviews that are irrelevant or egregious on review sites like Glassdoor. Encourage positive reviews from employees to offset negativity and experiment with different response lengths and styles, as these can impact SEO and how content is syndicated.
  • 11:45
    Dealing with fake reviews in online reputation management
    While its tempting to combat unwarranted negative reviews with positive fake reviews, the potential repercussions must be considered. In the corporate context, fake reviews can result in legal issues, so its advisable to engage with review platforms to address these concerns.
  • 14:42
    Cultivating positive reviews ethically
    To influence the scale of positive reviews without resorting to unethical practices, start by simply asking satisfied customers to leave reviews and making the process convenient for them. This encourages genuine positive feedback and also helps improve overall business practices.

Quotes

  • "You need to claim your presence on review sites. That tends to give you more control over the the reviews. You also get more input into what reviews are showing up if you have a relationship with those review sites." - Josh Greene

  • "The length of a response to a negative review can have an impact on SEO. You'll get very different results in what's getting syndicated if you as the company leave a one sentence response vs. a five sentence response." - Josh Greene

  • "Soliciting reviews from your happy employees and posting information about your company can help push down or offset negative reviews on review platforms." - Josh Greene

  • "Fake reviews have consequences attached. While they may vary from not very much, they can scale up to real liabilities. I would discourage anyone from doing that." - Josh Greene

  • "The more you can incorporate doing great work and then following up to make sure your customers are happy, its going to help with your review presence and help you find out what's going on in the business overall." - Josh Greene

About the speaker

Josh Greene

The Mather Group, LLC

- The Mather Group, LLC

Josh is CEO of The Mather Group

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