Google’s Nov Core Update — Jordan Koene // Previsible

Show Notes

• 02:20
  The frequency of Google updates

  Google updates occur regularly with some being announced officially, while others are not. Coming down to the end of the year, were seeing a lot more core updates and the expectation is that this will be the norm in 2024.
• 04:26
  Googles adoption of a systematic approach to its core updates

  Core updates are being released in two-week periods, indicating that Google is now testing algorithm updates with a clear end goal in mind. The suspicion is that Google is using its internal data to validate whether the updates are yielding the expectations they have for users.
• 06:33
  Google's recent algorithm updates and their impact on search results

  The SERP landscape hasnt seen monumental changes to the overall experience, layout, and rankings in the last five years. While that was the case previously, Google's recent approach to algorithm updates has been more deliberate and targeted.
• 08:01
  Googles November core update

  The November core update focused on content quality. At the recently held BrightonSEO conference, Danny Sullivan suggested testing your search results to evaluate what's working and what isnt based on your judgment to determine a good content experience.
• 10:40
  Content quality and Googles evolving algorithm

  The November core update aims to clean up commercial experiences that Google has deemed as lower quality. SEOs, content marketers, etc, must take into account the ultimate experience we want from pages and how to build that experience for an end user.
• 12:14
  Google's November core update and its impact on commercial categories

  Across the board, commercially viable categories are seeing higher volatility. Affected areas include electronics, books, automotive, and gaming. Non-commercial categories like health, law and government, and real estate are showing much less volatility.
• 13:21
  Googles bundling of the November core update and reviews update

  Google released its November core update which was followed by a reviews update. It appears to be no coincidence that the updates were released together as this is likely Googles way of cleaning up commercial intent queries before the holiday shopping season.
• 15:51
  Pages and types of content being penalized during Googles November core update

  The update is penalizing websites that are over-indexed on content-based experiences that don't add value, such as multiple similar FAQs on a page. This has been observed across large multinational company websites to regional service-based business websites.
• 17:14
  Googles reviews update

  Google is focused on distinguishing high-quality reviews from uninformative, generalized statements. Reviews are being evaluated on whether theyre coming from real people who have had experiences with the product or service in addition to the substance of the review.
• 18:47
  AI use in content creation and its impact on rankings

  Google's focus isn't on distinguishing between AI-generated and human-created content but rather on the content's utility and impact on users. Misusing AI to create low-quality content will result in lower search rankings.
• 20:14
  The future of Google updates

  Expect more back-to-back and simultaneous updates. Going forward, SEOs should embrace communication from Google as its going to help us better communicate with our partners and clients to make SEO more effective.