Introducing SEO Work Flows: the end to end resource for SEO process — Jason Melman // DEPT
- Part 1 Introducing SEO Work Flows: the end to end resource for SEO process — Jason Melman // DEPT
Show Notes
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01:45An overview of SEO WorkflowsSEO Workflows is a free application available at seoworkflows.com. It was created to automate repetitive data analysis processes often required before actionable insights can be derived from the data from SEO tools.
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03:58Jasons career path in SEO and journey to PythonJason has been in SEO for seven years and experienced limitations within Excel running functions against large datasets. This led him to learn Python which eventually led to the creation of seoworkflows.com.
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05:38Competitive keyword analysis in SEO WorkflowsThe competitive keyword analysis tool compares multiple competitors' SEMrush data sets to uncover gaps in keyword rankings and optimization opportunities. It focuses on page-level analysis, highlighting keyword overlaps and identifying immediate opportunities for content alignment or creation.
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09:05SEO Workflows categories and future functionality expansionThe categories include authority, relevance, tactical, and a general data analysis group. Future plans include enhancing the dashboard functionality for in-app data analysis, providing a preview of the data before downloading the data set, and more tutorials for SEO use cases.
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12:21AI integration for actionable insights in SEO WorkflowsPotentially, AI could be integrated into the product to provide recommended actions based on various data sets, but human QA and decision-making will still be necessary.
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14:04Cost and signSEO Workflows is currently free to use without any cost for accessing the tools. Users can sign in with Google, and theyre automatically signed up on the platform and can access the platform's suite of tools.
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15:24Feedback mechanisms within SEO WorkflowsThe platform incorporates a feedback button for users to share general feedback or report tool-related issues. This active feedback loop ensures continual improvement and user-driven enhancements within the platform for a better user experience.
Quotes
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"The purpose behind SEO Workflows is to help us with a lot of the manual data preparation we have to do." - Jason Melman
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"With our competitive keyword analysis tool, you can compare a client's SEMrush data with multiple competitors, conducting page-level gap analysis. It's the number one thing SEOs aren't doing that they should be." - Jason Melman
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"I'm not planning on ever adding a cost to SEO Workflows. I may add some unintrusive ads but I'm never going to do anything that would be detrimental to the experience." - Jason Melman
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"In SEO Workflows, AI could come into play in terms of suggesting recommended actions from data sets. But human input will always be necessary for quality assurance and discerning the best opportunities." - Jason Melman
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Up Next:
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Part 1Introducing SEO Work Flows: the end to end resource for SEO process — Jason Melman // DEPT
Jason Melman, VP of SEO and Creator of SEO Workflows, delves into a new platform and tool called SEO Workflows. As SEOs, we are constantly gathering data from various tools and dealing with first-party data. But the trouble is, the data isn't immediately actionable. That's why SEO Workflows was created – to automate and simplify data preparation for SEOs. Today, Jason discusses an introduction to SEO Workflows: the end-to-end resource for the SEO process.
