Scaling technical SEO for millions of URLs
- Part 1Spam in the Age of AI
- Part 2 Scaling technical SEO for millions of URLs
Show Notes
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02:11Jasons journey to technical SEOJason credits a colleague for sparking his interest in SEO in 2008. He began experimenting with SEO on a large community website, learning by playing around in Google Search Console and interacting with the search engine through configuration settings.
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04:27SEO and evolving user experiencesWith the advancements in technology, experiences are evolving at a faster pace and SEO must keep up. SEOs role is to ensure content can be used to enrich the traditional onscreen experience, in addition to more modern experiences such as smart speakers.
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06:06Technical SEO for large vs. small websitesThe core principles of technical SEO remain consistent for both small and large websites. Issues on any part of the domain can impact the entire site's performance. Regardless of size, maintaining consistency and removing outdated information is essential.
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07:36Challenges in managing technical SEO at scaleChallenges include geo-targeting for a global audience and maintaining consistency across millions of URLs managed by a distributed team. Other challenges include hreflang implementation, discrepancies between metrics, and demonstrating the value of requirements.
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09:45Building cross functional relationships to drive SEO investmentsBuilding relationships, educating other teams on SEO best practices, and fostering a company-wide culture of knowledge sharing are crucial. This not only secures buy-in for appropriate SEO investment but also improves website performance and product development.
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12:19Creating open dialogue and educating teams on SEO best practicesCite Google's best practices as a foundation for recommendations and focus on influencing the search experience before people visit a website. Highlight SEO successes and be transparent about the measurability of future efforts, experimenting where necessary.
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14:48Leveraging subdomains on large websites for SEO testingThe advantage of large domains with multiple subdomains is the ability to conduct testing for new SEO strategies. Successful tactics from these experiments can then be replicated on the core websites.
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16:19Identifying opportunities for SEO wins in large scale websitesCreativity and experimentation are crucial in finding environments within large-scale websites to identify successful SEO strategies. By knowing where to look, and who to collaborate with, small-scale wins can be demonstrated and scaled up across the website
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17:23Tips for SEOs managing large websites with millions of pagesFocus on SEO fundamentals, such as optimizing titles, and ensure Google can crawl and index the entire site. Build relationships, be humble, consistent, and honest about mistakes, and prioritize tasks based on their impact on SEO and organizational goals.
Quotes
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"You don't want to see a penalty on a small site with a few pages, because that invariably might reflect badly on your core site. In many ways, they're all, even or equal across the board." - Jason Lax
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"If you're dealing with millions of pages, something that was built today might get forgotten down the line. Be aware of that, because outdated information could become a liability." - Jason Lax
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"As an SEO, you can't do everything and be everywhere at the same time. When you're dealing with a lot of web pages, it's about building relationships, and communicating and educating people on best practices." - Jason Lax
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"On a big domain with many subdomains, there's the opportunity to try something somewhere, learn from that, and replicate it on the other websites." - Jason Lax
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"It's a never-ending laundry list of things you can do with SEO. Just work on what you feel has the biggest impact towards accomplishing your goals and the goals of the organization." - Jason Lax
- Part 1Spam in the Age of AI
- Part 2 Scaling technical SEO for millions of URLs
Up Next:
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Part 1Spam in the Age of AI
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constant vigilance and monitoring to protect our websites against attacks. Today, Jason discusses spam in the age of AI.
Play Podcast -
Part 2Scaling technical SEO for millions of URLs
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical SEO for millions of URLs.
