Leveraging Local Service Ads (LSA)
- Part 1Leveraging Google Business Profile (GBP) for service area business
- Part 2 Leveraging Local Service Ads (LSA)
Show Notes
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02:00How service area businesses can track LSA campaign performance.The discussion focuses on methods and tools used to measure the effectiveness and ROI of Local Service Ads campaigns.
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04:49Differences between Google Ads and Local Service Ads for service businesses.Exploring the targeting options, cost implications, and visibility differences between these two advertising platforms.
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05:35Optimizing Local Service Ads for mobile and voice search.Tips on how to ensure that Local Service Ads are effectively reaching mobile users and are optimized for voice search queries.
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08:57Factors influencing the ranking of businesses in LSA search results.An analysis of how Google determines which service area businesses to display and what factors impact their ranking in Local Service Ads.
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10:43Building customer trust and verification through Local Service Ads.Discussing the importance of credibility and how verification impacts customer trust in service area businesses using Local Service Ads.
Quotes
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“The local service ads is flexible.” - Dipa Gandhi
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“Insurance for business is renewed year after year. So every year, you want to make sure that you submit your renewed insurance policy to Google to make sure that your ad is still live and running.” - Dipa Gandhi
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“LSA competition has also grown in the last few years, especially since Google rolled out this product.” - Dipa Gandhi
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“Your free Google Business Profile tie right into your LSA.” - Dipa Gandhi
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“Most of the industries on the LSAs require at least five reviews. So you definitely want to start with that well-managed, well-optimized, verified Google Business Profile.” - Dipa Gandhi
- Part 1Leveraging Google Business Profile (GBP) for service area business
- Part 2 Leveraging Local Service Ads (LSA)
Up Next:
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Part 1Leveraging Google Business Profile (GBP) for service area business
Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational management required for daly podcast shows.
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Part 2Leveraging Local Service Ads (LSA)
Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Service Ads for mobile and voice search, and building customer trust and verification through Local Service Ads.
