What is new with Google Search

Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance their organic search traffic. In this episode, Kathy shares her perspectives on impact of framework choices on INP and user experience, strategies for improving SEO in modern web architectures, and Challenges with current SEO tools and metrics.
About the speaker

Kathy Brown

Previsible

- Previsible

Kathy is SEO Consultant at Previsible.io

  • Part 1 What is new with Google Search

Show Notes

  • 05:30
    Impact of framework choices on INP and user experience.
    The discussion highlights how certain web frameworks can affect Interaction to Next Paint (INP) metrics, potentially leading to poor user experiences and increased user frustration.
  • 12:45
    Importance of monitoring engagement signals for SEO.
    It was emphasized that engagement signals are crucial for SEO success, and ignoring negative signals can detrimentally impact overall site performance.
  • 18:20
    Strategies for improving SEO in modern web architectures.
    Insights were shared on best practices for integrating SEO effectively within various web architectures to enhance organic search visibility.
  • 25:10
    The role of data in shaping SEO strategies.
    The conversation focused on how data-driven decisions are essential for developing effective SEO strategies and understanding user behavior.
  • 33:50
    Challenges with current SEO tools and metrics.
    Discussed the limitations and challenges faced with existing SEO tools and metrics, stressing the need for more accurate and comprehensive solutions.

Quotes

  • "Hydration impacts the INP, affecting user experience significantly." - Kathy Brown

  • "Engagement signals are crucial when users start to leave or get frustrated." - Kathy Brown

  • "Paying attention to user metrics can reveal unsung stories in SEO." - Kathy Brown

  • Part 1 What is new with Google Search
About the speaker

Kathy Brown

Previsible

- Previsible

Kathy is SEO Consultant at Previsible.io

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    Part 1What is new with Google Search

    Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance their organic search traffic. In this episode, Kathy shares her perspectives on impact of framework choices on INP and user experience, strategies for improving SEO in modern web architectures, and Challenges with current SEO tools and metrics.