Importance in taxonomy for large websites
- Part 1How to optimize for SGE
- Part 2 Importance in taxonomy for large websites
Show Notes
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02:11The significance of taxonomy for large websitesTaxonomy or site architecture affects all parts of your business, especially large websites. Its crucial to think about how you organize your site and product catalog, ensuring it provides a good experience for users and search engines around navigation when conducting searches.
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03:13The implications of good vs. bad taxonomyPoor taxonomy leads to user frustration as they struggle to navigate the site and find important pages, negatively affecting business goals. However, good taxonomy helps search engines understand page relationships and enhances users ability to convert in the ways they want to.
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05:07Taxonomy and topical authorityGood taxonomy strengthens topical authority by allowing you to link related content together. This enables websites to showcase expertise across related topics, interlink relevant pages, and strengthen overall authority for users and search engines.
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07:19Implementing good taxonomy with URL structure and breadcrumbsUse clear URL structures with relevant folders and implement breadcrumbs on each page to show the path and relationships between content. By structuring URLs with optimized folder paths websites can facilitate seamless navigation for users and search engine crawlers.
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09:49Navigation menus and internal linking for large websitesFor large websites, prioritize including important categories in the navigation for a good user experience. Lower-performing categories can still be linked internally from high-traffic pages to maintain SEO value.
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12:24The importance of taxonomy in website developmentTaxonomy ranks among the top considerations in website development, alongside user experience and design/speed. Its critical to how users and search engines view your site, and correcting bad taxonomy can be challenging without a complete overhaul.
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13:19Leveraging sitemaps to improve taxonomySEOs can use XML and HTML sitemaps to gain insights into Google's indexing process and identify areas for improvement. Leverage XML sitemaps to identify poorly performing categories and use HTML sitemaps to create internal links and improve search engine understanding.
Quotes
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"Without good taxonomy, users have a very frustrating time navigating your site, and search engines miss important relationships between your pages. You're not going to hit your sales and lead goals." - Alex Silverberg
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"One of the main issues with a lot of sites is they want to overstuff the navigation with links. But if you do that, you're providing a bad site experience if your site is large enough." - Alex Silverberg
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"Key in on your most important categories and pages, and be sure that that is present on your navigation. Anything that you are not including there are candidates for increased internal linking." - Alex Silverberg
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"Your taxonomy should be one of your top three considerations when building your website, outside user experience, design/speed. It's how users and search engines are going to experience and view your site." - Alex Silverberg
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"Good taxonomy allows search engines to understand the relationship between your pages. It also helps users find what they're looking for and convert the way they want to." - Alex Silverberg
- Part 1How to optimize for SGE
- Part 2 Importance in taxonomy for large websites
Up Next:
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Part 1How to optimize for SGE
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE.
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Part 2Importance in taxonomy for large websites
Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they're looking for, and search engines can’t understand the relationship between your pages. Today, Alex discusses the importance of taxonomy for large websites.
