Using GenAI and SEO to prep for the future
- Part 1 Using GenAI and SEO to prep for the future
- Part 2Best top-of-funnel content strategies
Show Notes
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01:27Chris' role at Intuit MailChimp and background in SEOChris Homer works as the SEO Manager at Intuit MailChimp in Atlanta, Georgia. Working mainly on the MailChimp brand, he manages the overall SEO strategy across Mailchimp.com, alongside the international SEO manager and SEO analyst.
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03:49Generative AI's impact on SEOGenerative AI won't necessarily replace SEO jobs, but it will become an important skill to have to remain competitive. While gen AI articles struggle with uniqueness and factual accuracy, gen AI is a valuable tool to complement existing SEO efforts.
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06:33Generative AI for content that meets customer expectationsChris and his team train their AI model on high-performing articles to generate content in the brand's voice. They streamline and scale content production using AI for outlines and SEO briefs, while NLP tools identify semantically related topics, driving topical authority.
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10:59Future AI and SEO challengesThe proliferation of AI-generated content raises concerns about duplicate content saturating search engine results. As SEO tools continue to integrate gen AI, the key will be finding a balance between leveraging AI for workflow efficiency and maintaining creativity.
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14:36Making content more interactive with generative AIGoogle will likely prioritize long-form blog posts with interactive elements. Gen AI empowers content teams to swiftly create interactive assets like infographics and calculators, boosting content uniqueness, backlinking opportunities, and search competitiveness.
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18:23Adapting to generative AI in searchTo improve visibility in AI-generated search results, websites should train AI models with first-party data and optimize content to address common user queries effectively. As we await Googles full-scale roll-out of SGE, the SERP will undergo further evolution.
Quotes
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"You need to spend some time investing in gen AI skills because people that have those skills are going to leave the people that don't have those skills behind as time goes on." - Chris Homer
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"As gen AI is built more and more into the day-to-day SEO toolset, the challenge on us is to leverage it to improve our workflow while maintaining a level of creativity." - Chris Homer
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"A lot of the content you see ranking in Google will become long-form blog posts mixed with interactive elements. And gen AI opens the door for any team to create assets like infographics and calculators on the fly." - Chris Homer
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"If you're able to train your model with first-party data and position your content to answer questions in the way people use gen AI features, you have a shot at being in those AI search results." - Chris Homer
- Part 1 Using GenAI and SEO to prep for the future
- Part 2Best top-of-funnel content strategies
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Part 1Using GenAI and SEO to prep for the future
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future.
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Part 2Best top-of-funnel content strategies
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies.
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