Using AI to improve SEO
- Part 1The intersection of AI and SEO
- Part 2 Using AI to improve SEO
Show Notes
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02:40Integrating AI into SEO workflowsInstead of automating content creation, AI is better utilized for personalizing content for your audience. AI is useful for reviewing and summarizing content and can help overcome creative blocks, offering fresh perspectives and topics that will resonate with your audience.
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07:50AI in technical SEOAI can assist in technical SEO by checking code and suggesting improvements, saving time and reducing errors. Its ability to recognize patterns and analyze data can also help identify mistakes in code or generate sitemaps quickly and accurately, making technical SEO tasks more efficient.
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12:39Cautionary considerations with AI in SEOAI learns from the data it's given and could potentially expose sensitive company information if it is fed into the system. Additionally, beware that AI has biases and data limitations, so it's critical to independently verify dates and incorporate human judgment to avoid errors.
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17:05The evolution of AI in SEOGoogle's reduction of AI content creation restrictions foreshadows a significant transformation in how AI is utilized. Dive into experimentation with tools such as ChatGPT and Google Bard to uncover their potential in enhancing creativity and productivity within SEO workflows.
Quotes
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"One of the best ways to use AI is not to create your content, but to help you to personalize that content for your audience." - Mariel Lizana
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"You have to be conscious that AI is biased, it has some subjectivity. Always triple the information and put your human touch on everything you are doing with AI." - Mariel Lizana
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"One of the greatest things about AI is that it has an infinity of availability. It's on 24 hours a day, from Sunday to Sunday. So use it for what it's for. Go boldly on where no other SEO has gone before." - Mariel Lizana
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"AI is like a child. It's learning from what we are giving it to eat. So it's important to not introduce sensitive information" - Mariel Lizana
- Part 1The intersection of AI and SEO
- Part 2 Using AI to improve SEO
Up Next:
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Part 1The intersection of AI and SEO
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO.
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Part 2Using AI to improve SEO
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO.
