The intersection of AI and SEO
- Part 1 The intersection of AI and SEO
- Part 2Using AI to improve SEO
Show Notes
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02:47The intersection of AI and SEOSEO is a dynamic field, and AI is here to help. Rather than defeat us, AI is here to revolutionize our work, making life easier for SEO managers, clients, and everyone involved.
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05:50AI and SEO job securityAI in SEO is a useful tool to help us improve efficiency, automate tasks, and more. It's crucial to understand what AI is and how it can be effectively leveraged to alleviate any concerns regarding its impact on job security.
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09:45The impact of AI on website trafficAI is not a search engine but a machine programmed to think like a human with limited information. As long as search engines exist, there's no need to fear AI, but rather to embrace it as a tool for improving SEO efforts.
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14:28Google's search generative experience and SEODespite concerns about Google's SGE impact on search visibility, uncertainties surround its launch date. Rather than being a game-changer in SEO, AI is presently a tool and another feature that we must learn to leverage as SEO continues to evolve.
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16:33Embracing AI in SEOSEOs should familiarize themselves with AI tools and experiment with their capabilities to understand how they can aid in their work. Staying curious, adaptable, and unafraid of failure is crucial as the field of SEO evolves
Quotes
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"It's not AI that will take your job away, it's a person who knows how to use AI in the job. That's why it's important to understand what AI is and how you can use it." - Mariel Lizana
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"You can ignore AI. But if you ignore it, youre missing so many things that AI has that can enhance and improve your work as an SEO." - Mariel Lizana
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"AI is not a game-changer. It's another tool, another new feature in our field, and we will have to learn how to use it and how to make the most of it." - Mariel Lizana
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"My advice for SEOs is just learn about AI like you learn about Screaming Frog, or like you learn about the endless changes in Search Console." - Mariel Lizana
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"Part of being an SEO is being curious, flexible, unafraid of failure and the future." - Mariel Lizana
- Part 1 The intersection of AI and SEO
- Part 2Using AI to improve SEO
Up Next:
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Part 1The intersection of AI and SEO
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO.
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Part 2Using AI to improve SEO
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO.
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