Building great in-house search marketing teams
- Part 1 Building great in-house search marketing teams
- Part 2Powering on-site content optimization
Show Notes
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0:00Building and managing search marketing teams, with a focus on SEO and link building.Ro Presley shares his experience in managing SEO as a channel within the business, including his background in journalism and how he approaches content creation
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8:45SEO strategies for companies, including video marketing and AI integration.Emphasized the need for companies to adapt to changing trends and platforms in search marketing, such as video.
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14:35Page speed optimization and its impact on SEO.Emphasizes the importance of technical SEO and communication with programmers.
Quotes
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“Like back then we were able to get a jump ahead of, there weren't a lot of other print companies online yet selling their products exclusively online. So it was relatively easy to beef up our main web pages, put out a few press releases for easy, relatively good quality backlinks.” - Roe Pressly
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“Google has become a lot more sophisticated with trying to separate the wheat from the shaft and make it so that it's not too easy. So just keeping on top of what they like, what they don't like, things that are either genuinely good for SEO and for how it applies to our business versus things that just get a lot of buzz but don't really pan out.” - Roe Pressly
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“Get an idea of what's working for other people in that space just by searching around and seeing what they're doing.” - Roe Pressly
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“Take care of your own sites. Make sure that you're following not just the best practices, but the sort of newer, newer that is, the bonus things you can do, such as schema code, product markup, trying to get the rich snippets in Google results.” - Roe Pressly
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“I think that maybe a little too early to have a great playbook on how SEOs need to work with AI and work against AI. But certainly having your most important information, well formatted and accessible and easily readable, can't hurt.” - Roe Pressly
- Part 1 Building great in-house search marketing teams
- Part 2Powering on-site content optimization
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Part 1Building great in-house search marketing teams
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importance of aligning team skills with the specific needs of business marketing strategies to enhance efficiency and effectiveness. Roe shares insights on recruiting the right talent and fostering a culture that supports continuous learning and adaptation in the fast-evolving digital landscape. Today, Roe talks about leveraging team dynamics to maximize search marketing success.
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Part 2Powering on-site content optimization
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content placement and optimization can significantly enhance user engagement and website traffic. Roe shares practical tips on leveraging analytics to refine content strategies and improve overall site performance. Today, learn from Roe how to effectively optimize your site's content to meet business objectives.
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