Google’s Nothing Burger Algo Update
- Part 1 Google’s Nothing Burger Algo Update
- Part 2Google’s Monopoly Ruling
Show Notes
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05:30Overview of Google's Nov Core Update and its minimal impact.This segment explores the subtleties of the recent Google algorithm update, emphasizing its lack of significant effect on major SEO metrics.
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12:45The role of AI in modern SEO strategies.Discussion centers on how artificial intelligence is being integrated into SEO practices and the potential it holds for future optimization.
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19:20Ethical concerns surrounding AI in SEO.The conversation delves into the ethical implications of using AI in SEO, including transparency and potential biases in AI-driven tools.
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25:50Strategies for maintaining SEO effectiveness post update.Tips and strategies are shared on how to adapt SEO practices to remain effective following algorithm updates from search engines.
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33:10Predictions for future SEO trends and Google updates.Speculations are made about the direction of SEO and upcoming changes in Google's algorithm, focusing on potential new challenges and opportunities.
Quotes
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When a core update comes out, there are specific things we should be doing in terms of the correlation to the timing of that update and what's happening to our website.” - Jordan Koene
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“Google actually put four actionable steps on how to check if there's a traffic drop and an impact due to a core update. They also gave really clear direction on what happens if it's a really large drop. And they gave clear things on what to do.” - Jordan Koene
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We're seeing a ton of change happen in the first couple weeks. In fact, I wouldn't be surprised if the folks at Google were kind of struggling on when to release this update because the AI team was testing a whole bunch of stuff.” - Jordan Koene
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“Their core product, the most important product they have, which is Google Search, is and has been for a long time truly under question in terms of how they interact with the SEO community, the web community, and the contributors that make that search engine function.” - Jordan Koene
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“Google has to change the way they communicate with the public; the SEO community being part of that public.” - Jordan Koene
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“Google fundamentally is a little bit directionless.” - Jordan Koen
- Part 1 Google’s Nothing Burger Algo Update
- Part 2Google’s Monopoly Ruling
Up Next:
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Part 1Google’s Nothing Burger Algo Update
Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over two decades of experience in search optimization, Jordan provides insights into why this update might seem minor but is crucial for SEO strategists. He explains how businesses can adapt to these subtle changes to maintain or improve their search engine rankings. Today, Jordan delves into the strategies that make PreVisible a leader in SEO consulting and education.
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Part 2Google’s Monopoly Ruling
Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future.
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