Google’s Monopoly Ruling
- Part 1Google’s Nothing Burger Algo Update
- Part 2 Google’s Monopoly Ruling
Show Notes
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05:10Impact of Google's Monopoly Ruling on Small BusinessesThis topic explores how the ruling could potentially affect the visibility and operations of small enterprises in the digital space.
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12:30Strategies for Adapting SEO Practices Post RulingDiscussion centers on adjusting SEO strategies to stay compliant and effective following the new legal landscape.
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19:45Predictions for Future SEO Trends and Google's PoliciesInsights into possible shifts in SEO practices and Google's regulatory environment moving forward.
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25:50The Role of AI in Enhancing Search Engine OptimizationExamining how artificial intelligence can be leveraged to improve SEO tactics and outcomes.
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33:15Effective Ways to Leverage Data for SEO Decision MakingFocuses on the methodologies for utilizing data analytics to inform and refine SEO strategies.
Quotes
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“In the last few years, Google has spent over $20 billion. In 2021 alone, they spent $26 billion to ensure that the Google search engine exists by default in various browsers, smartphones across different markets.” - Jordan Koene
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“77% of Google's revenue comes from advertising.” - Jordan Koene
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“Verticalized search, which I've said for a decade now, is going to be the catalyst of the decline of Google.” - Jordan Koene
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“In the next three years, [Google will] go from 90% to 95% to below 60% [in market shares]. And that's a substantial fall in three years. However, it is not because they're the default or not the default browser. It is because there is a plethora of better, more sophisticated and cleaner experiences for search.” - Jordan Koene
- Part 1Google’s Nothing Burger Algo Update
- Part 2 Google’s Monopoly Ruling
Up Next:
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Part 1Google’s Nothing Burger Algo Update
Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over two decades of experience in search optimization, Jordan provides insights into why this update might seem minor but is crucial for SEO strategists. He explains how businesses can adapt to these subtle changes to maintain or improve their search engine rankings. Today, Jordan delves into the strategies that make PreVisible a leader in SEO consulting and education.
Play Podcast -
Part 2Google’s Monopoly Ruling
Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future.
