La estrategia de SEO para los medios de notícias
Clara Soteras
El Nacional
- Part 1The right SEO strategy for news outlets
- Part 2 La estrategia de SEO para los medios de notícias
Show Notes
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03:10Impact of international projects on gaining SEO experience.The guest discusses how involvement in international projects and judging search awards provides exposure to diverse SEO strategies and ideas.
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05:45The role of digital transformation in modern newsrooms.Exploring the necessity for newsrooms to adopt a digital-first mindset and the challenges associated with changing traditional practices.
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08:30Strategies for leveraging Google Discover in different countries.Detailed discussion on implementing SEO strategies specifically for positioning in Google Discover across various national contexts.
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10:50Importance of networking and consultancy in SEO.Insights into how networking and consultancy roles can enhance practical SEO application and strategy development.
Quotes
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"In our sector, its not just about knowing SEO but also about communicating it effectively to the newsroom and helping them change their mindset to think about SEO." - Clara Soteras
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"What sets a news outlet apart is being able to break news faster than anyone else. But we all know that a media outlet's primary KPI is page views, and right now, programmatic advertising is the main way to monetize." - Clara Soteras
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"The news never stops, and you need to be prepared to adapt to sudden changes, especially during big events." - Clara Soteras
- Part 1The right SEO strategy for news outlets
- Part 2 La estrategia de SEO para los medios de notícias
Up Next:
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Part 1The right SEO strategy for news outlets
Clara Soteras, starting her consultancy for SEO for news publishers, discusses the unique challenges and strategies involved in optimizing content for news outlets. She emphasizes the importance of tailored SEO practices that cater specifically to the dynamic nature of news publishing. Clara shares insights on conducting effective trainings and workshops in newsrooms to enhance the visibility and reach of news articles. Her expertise is grounded in her passion for working with various publishers and her desire to elevate their content on digital platforms.
Play Podcast -
Part 2La estrategia de SEO para los medios de notícias
SEO Strategist at El Nacional, Clara Soteras, discusses the intricacies of SEO strategy for news media. In this episode recorded in Spanish, Clara shares her perspectives on: impact of international projects on gaining SEO experience, the role of digital transformation in modern newsrooms, strategies for leveraging Google Discover in different countries,, and the importance of networking and consultancy in SEO.
