Human-driven, AI-assisted SEO

Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm that excels in delivering precise and innovative SEO solutions, Chris emphasizes the importance of blending advanced AI tools with the nuanced understanding of human SEO specialists to enhance search engine visibility and conversion rates. He highlights how this approach not only streamlines processes but also significantly improves the accuracy and effectiveness of SEO campaigns. Today, Chris explores the transformative impact of AI on SEO and how businesses can leverage this to dominate in a competitive digital landscape.
About the speaker

Chris Raulf

Boulder SEO Marketing

 - Boulder SEO Marketing

Chris is Founder of Boulder SEO Marketing

Show Notes

  • 05:30
    Integration of AI in SEO and its revolutionary impact.
    The discussion highlights how AI has rapidly transformed SEO practices since its significant uptake in 2022, likening it to the emergence of Google in 1996.
  • 08:45
    The role of human expertise alongside AI in SEO strategies.
    It is emphasized that while AI tools provide efficiency and data handling, human insight is crucial for strategic decision-making and maintaining ethical standards.
  • 12:10
    Preparing for future AI advancements in digital marketing.
    The conversation covers the importance of staying informed and adaptable to upcoming AI technologies that could further revolutionize SEO and broader digital marketing landscapes.
  • 15:20
    Visual mapping as a tool for understanding complex SEO processes.
    A specific approach is discussed where visual representations help in managing and optimizing various SEO activities, particularly beneficial for individuals with learning preferences like dyslexia.

Quotes

  • "ChatGPT emerged out of nowhere, right? It was, I think, they got the most users in a short amount of time in history." - Chris Raulf

  • "AI is not only going to transform search engine optimization, digital marketing in general, but the entire world." - Chris Raulf

  • "If you're not already using AI in basically anything that you do right now on an agency level, you are behind the curve." - Chris Raulf

About the speaker

Chris Raulf

Boulder SEO Marketing

 - Boulder SEO Marketing

Chris is Founder of Boulder SEO Marketing

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