Google world following in the footsteps of China/Baidu evolution
Mark Downing
Dell Technologies
- Part 1International SEO for a large multinational brand
- Part 2 Google world following in the footsteps of China/Baidu evolution
Show Notes
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01:01Baidu's Dominance and Google's ResponseExplains that Baidu has been the dominant search engine in China for years, with Bing making inroads on desktop searches.
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08:12User Generated Content and Its ImpactTalks about the rise of user-generated content (UGC) in China and its impact on search rankings.
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12:52Verticalization of Search and Market DynamicsExplains the concept of walled gardens in China, where users were trained to use specific platforms for different needs.
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17:08Future of Search and CompetitionDiscusses the potential for new search engines to emerge, given the recent success of ChatGPT and other AI tools.
Quotes
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“The trends in China were what I saw 10 years ago, more than 10 years ago, is now coming to pass here.” - Mark Downing
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“Well, before China GPT unleashed itself, perhaps prematurely to the world, the greatest threat to Google's dominance was really Amazon and Amazon.” - Mark Downing
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“All this user-generated content, I think a lot of it's fake, or AI-generated, low-quality. People are spamming it now, or using black-hack techniques, like they were in China 10 years ago.” - Mark Downing
- Part 1International SEO for a large multinational brand
- Part 2 Google world following in the footsteps of China/Baidu evolution
Up Next:
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Part 1International SEO for a large multinational brand
Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence.
Play Podcast -
Part 2Google world following in the footsteps of China/Baidu evolution
Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Baidu. He noted that while Google is more advanced, Baidu's trends, such as favoring transactional sites and user-generated content (UGC), are now mirrored in Google. Downing highlighted the challenges smaller companies face in ranking due to the dominance of large platforms like Amazon and Baidu-owned sites. He also mentioned the rise of AI-generated content and its impact on search quality. The conversation underscored the importance of adapting to changing user behaviors and the potential for verticalized search platforms to challenge Google's dominance.
