Why content guides are better than blogs
- Part 1Localizing content for quick wins on sister sites
- Part 2 Why content guides are better than blogs
Show Notes
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03:10Transitioning from blog based strategies to guide based content.The discussion focused on the strategic shift towards more structured and detailed content formats that provide a richer user experience.
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05:45Setting up KPIs to measure the impact of guide based content.Explained the importance of defining clear key performance indicators to track the success and effectiveness of the new content strategy.
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08:30Leveraging hub and spoke models in content creation.Talked about how this model helps in organizing content more effectively and enhances the overall reach and impact.
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10:50Importance of trust signals in content marketing.The conversation highlighted how critical trust signals are in ensuring the credibility and reliability of content in specific verticals.
Quotes
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"For a long time, we've been operating under the belief that if you want to perform well in organic, you want to drive traffic for a variety of informational content, you have to be writing blogs. [...] The word blog doesn't really mean anything; and there's a way to be much more strategic with the type of content that you're writing to actually get the results that you need to get your website to grow. " - Stan Golovchuk
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"We look at guides as a collection of articles. You could call it a collection of blogs." - Stan Golovchuk
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"you don't want to mess too much with pages that are already doing well. Those tend to be the scariest ones to test with, but you never know. Maybe something that's below the fold of SERP that's maybe in positions five through ten, putting them in a dedicated hub could actually be one of the difference makers to get them above the fold and actually start ranking in top three." - Stan Golovchuk
- Part 1Localizing content for quick wins on sister sites
- Part 2 Why content guides are better than blogs
Up Next:
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Part 1Localizing content for quick wins on sister sites
Stan Golovchuk, Marketing Manager at Raisin, discusses strategies for localizing content to achieve quick wins on sister sites. In this episode, Stan shares his perspectives on: enhancing SEO performance through localized content on sister sites, key factors to consider for content localization for quick wins, relationship between localized content and organic growth in various markets, best practices for maintaining brand consistency across multiple sites, case studies on successful localized content strategies.
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Part 2Why content guides are better than blogs
Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing.
