Effective product page optimization
Gabi Troxler
feey (Co-Founder and former CCO), today freelancing as a SEO Consultant
- Part 1 Effective product page optimization
- Part 2Mastering internal linking
Show Notes
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02:40Gabi's Optimization ProcessExplains her preference for on-page optimization, focusing on user experience and identifying elements that can be improved.
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09:11Scaling Content and Maintaining Brand VoiceTalks about the transition from writing all content herself to onboarding a team, emphasizing the importance of maintaining brand voice.
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17:02Leveraging Reviews and User Generated ContentEmphasizes the importance of including both positive and negative reviews to build trust and provide a realistic picture.
Quotes
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“Product pages being underrepresented or maybe overlooked often, that's really the case or what I find as well. I feel like they're super important, not just in terms of SEO actually being landing pages in that sense for organic search, but being the last touch point anyone, any customer, potential customer has before doing the purchase, doing the conversion.” - Gabi Troxler
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“I usually do prioritize on-page optimization over stuff like speed, but I would also say it depends on the type of product.” - Gabi Troxler
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“The value you can bring, leveraging your own brand and your own voice is so great that I only ever go to competitors when I feel like another brand is doing this just as much.” - Gabi Troxler
- Part 1 Effective product page optimization
- Part 2Mastering internal linking
Up Next:
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Part 1Effective product page optimization
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She highlights the significance of unique product descriptions and leveraging brand voice. Gabby also stresses the value of user-generated content, such as reviews, to build trust and provide a realistic product perception. She advises considering the entire customer journey and addressing potential doubts to enhance conversion rates.
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Part 2Mastering internal linking
Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits and ensuring that linking is part of the content publishing process. She highlights the importance of linking relevant content to enhance user experience and drive repeat customer engagement.
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