Mastering internal linking
Gabi Troxler
feey (Co-Founder and former CCO), today freelancing as a SEO Consultant
- Part 1Effective product page optimization
- Part 2 Mastering internal linking
Show Notes
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02:22Tools and Techniques for Internal LinkingExplains the process of using site operators in Google search to identify linking opportunities for new products.
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06:21Common Opportunities and Testing in Internal LinkingSuggests focusing on linking more to products than to blog posts as a starting point.
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09:59Missed Opportunities and Final RecommendationsHighlights the importance of internal linking audits for established sites to identify missing links.
Quotes
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“The big advantage of using Screaming Frog is that you don't need to look for exact numbers, but you can just do an analysis of which pages receive the most links and which pages receive the least links.” - Gabi Troxler
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“if you're on a product page and you're on the verge of buying this particular plant, but you still have some uncertainties as to if it really is a great fit for you, then it might make sense to go back into some more informational content where maybe a lot of products or in this case, plants are compared to one another.” - Gabi Troxler
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“if you're working on a site that's been there for a while, then for sure, take your time to actually do an internal linking audit, because a lot of the times it could be the missing piece of why a certain page doesn't perform as well or a new page specifically doesn't perform as well. ” - Gabi Troxler
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“If you have or if you're starting a new brand or publishing new pages, then just make sure that internal linking is always part of the publishing process and publishing shouldn't be the last step of your content process or whatever, but distribution as well.” - Gabi Troxler
- Part 1Effective product page optimization
- Part 2 Mastering internal linking
Up Next:
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Part 1Effective product page optimization
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She highlights the significance of unique product descriptions and leveraging brand voice. Gabby also stresses the value of user-generated content, such as reviews, to build trust and provide a realistic product perception. She advises considering the entire customer journey and addressing potential doubts to enhance conversion rates.
Play Podcast -
Part 2Mastering internal linking
Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits and ensuring that linking is part of the content publishing process. She highlights the importance of linking relevant content to enhance user experience and drive repeat customer engagement.
