Trademark your way to a stronger business valuation
- Part 1Innovations to watch in trademarking
- Part 2 Trademark your way to a stronger business valuation
Show Notes
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05:30Differences between SEO and branding in trademark strategies.The conversation highlights how SEO and branding diverge, particularly in the context of trademarking common industry terms.
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08:45Misconceptions about owning generic words through trademarks.Discusses the common misunderstanding that trademarking generic terms can allow a business to dominate a market sector.
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12:20The role of strategy advisors in trademark decisions.Strategy advisors play a crucial role in guiding businesses on what is and isn't viable for trademarking.
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15:10Building a distinctive brand for successful trademarking.Emphasizes the importance of creating a unique brand identity that stands out in the market, rather than relying on generic terms.
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18:50How to initiate the trademarking process effectively.Outlines the initial steps businesses should take when considering trademarking, including consulting with strategy advisors.
Quotes
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"Trademarking is not about litigation; it's the best tool to avoid litigation." - Andrei Mincov
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"There will always be entrepreneurs who are just at the early stages, and they just don't see the value. Because they haven't been in the situations where they got screwed over this and had to go back." - Andrei Mincov
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"trademarking is all about investing in your brand's future, not nothing more, nothing less." - Andrei Mincov
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"About two thirds of trademark applications get initially denied." - Andrei Mincov
- Part 1Innovations to watch in trademarking
- Part 2 Trademark your way to a stronger business valuation
Up Next:
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Part 1Innovations to watch in trademarking
Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic approaches for trademarking that can significantly benefit businesses looking to protect their intellectual property.
Play Podcast -
Part 2Trademark your way to a stronger business valuation
Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensible and valuable in the marketplace. Today, Andrei talks about leveraging intellectual property to build a stronger, more competitive business.
