Training clients on using AI in their content workflow
- Part 1 Training clients on using AI in their content workflow
- Part 2SEO for academic journals
Show Notes
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01:17The Role of Education in Client SupportBelieves that organizations should have internal SEO teams to troubleshoot and optimize content.
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09:15Common Barriers in SEO TrainingEmphasizes the importance of knowing your target audience and persona.
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15:50Impact of AI on Traffic and BusinessHighlights the delayed business impact of reduced traffic on citations and impact factor.
Quotes
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"I've trained at this point, three different people that work on enterprise level sites on technical SEO, and they're crawling and ticketing their own issues, and mostly because they're on platforms that roll out updates every month." - Katherine Watier Ong
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"All of my clients are brand new to SEO." - Katherine Watier Ong
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"I do have training material that starts from the very beginning, which is like, this is how [...] LLMs work. This is how you should be worried about hallucinations, you know, etc, etc." - Katherine Watier Ong
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"Everyone new to SEO is super confused about search intent." - Katherine Watier Ong
- Part 1 Training clients on using AI in their content workflow
- Part 2SEO for academic journals
Up Next:
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Part 1Training clients on using AI in their content workflow
Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptions. She highlights challenges such as understanding search intent, brand voice, and target audience. Ong also addresses concerns about AI-generated content being used without permission, noting the difficulty in blocking LLMs. She stresses the need for strategic use of AI to enhance SEO effectiveness and maintain brand visibility.
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Part 2SEO for academic journals
Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,500 on page one. She emphasizes the importance of keyword research, strategic internal linking, and addressing technical issues like indexation and canonicalization. Ong also stresses the need for change management, training staff, and leveraging evergreen content to improve search performance.
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