Creative strategies for designing scroll-stopping social media ads

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement.
About the speaker

Akvile DeFazio

AKvertise

- AKvertise

Akvile is President of AKvertise

  • Part 1 Creative strategies for designing scroll-stopping social media ads

Show Notes

  • 05:30
    Key design principles for attention grabbing social media ads.
    The focus was on the importance of visual hierarchy and color psychology to make ads stand out in a crowded social media environment.
  • 08:45
    Role of striking imagery in enhancing ad effectiveness.
    Discussion centered on how high-quality images and videos can significantly increase user engagement and stop users from scrolling past.
  • 12:20
    Examples of successful creative social media ad campaigns.
    Insights were shared on specific campaigns that effectively used innovative design strategies to capture attention and drive conversions.
  • 15:40
    Best practices for designing platform specific social media ads.
    The conversation highlighted the different design considerations and content adaptations necessary for platforms like Facebook, Instagram, and TikTok.
  • 18:55
    Importance of messaging in complementing visual ad design.
    It was discussed how the right copywriting enhances visual elements, helping to communicate the brand's message clearly and effectively.

Quotes

  • "There's going to be a lot more competition on Meta side to kind of fill in that gap for TikTok in case it does go away." - Akvile DeFazio

  • "Whatever medium or platform that you're developing it for, I think it's important to keep pushing that content so your brand can stand out." - Akvile DeFazio

  • "We've always needed a hook to get people to start watching more because no matter how interesting, entertaining, educational the video is, people still drop off at a certain point." - Akvile DeFazio

  • "There's so much information out there. It's like, how do you look at what's available currently and how do you one-up that regardless of the media or whether it's textual or visual?" - Akvile DeFazio

  • Part 1 Creative strategies for designing scroll-stopping social media ads
About the speaker

Akvile DeFazio

AKvertise

- AKvertise

Akvile is President of AKvertise

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    Part 1Creative strategies for designing scroll-stopping social media ads

    President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement.