How to create a holistic “land and expand” SEO strategy
- Part 1 How to create a holistic “land and expand” SEO strategy
- Part 2Is paid search is the most important marketing channel to partner with for SEO?
- Part 1 How to create a holistic “land and expand” SEO strategy
- Part 2Is paid search is the most important marketing channel to partner with for SEO?
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Part 1How to create a holistic “land and expand” SEO strategy
Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement frameworks, and leverage social media's trend detection capabilities to identify emerging opportunities before they appear in search data.
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Part 2Is paid search is the most important marketing channel to partner with for SEO?
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel. Tsai argues that all marketing channels deserve equal partnership as they each represent different parts of the user funnel. He explains that paid search often receives preferential treatment simply because it delivers faster results, while SEO's value manifests more gradually but with similar impact.
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