What’s your first step to partner with CRM?

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• Part 1How to create a holistic “land and expand” SEO strategy

  Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement frameworks, and leverage social media's trend detection capabilities to identify emerging opportunities before they appear in search data.

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• Part 2Is paid search is the most important marketing channel to partner with for SEO?

  In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner channel. Tsai argues that all marketing channels deserve equal partnership as they each represent different parts of the user funnel. He explains that paid search often receives preferential treatment simply because it delivers faster results, while SEO's value manifests more gradually but with similar impact.

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• Current Podcast

  Part 3What’s your first step to partner with CRM?

  Partnering with CRM teams requires strategic alignment. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his approach to cross-functional collaboration. He emphasizes understanding CRM user journeys and templates first, then identifying content gaps where SEO articles can enhance customer communications, ultimately creating a more cohesive user experience across touchpoints.

• Part 4Top pick for internal team to partner with?

  In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, explains why data teams should be every SEO professional's first choice for collaboration. He emphasizes how understanding data implementation logic prevents misalignment between analytics and strategy, while highlighting that data expertise enables SEOs to validate information rather than blindly accepting what's provided.

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• Part 5Youtube SEO is SEO 5 years ago?

  Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplification while highlighting the strategic overlap. He explains how YouTube's visual nature and engagement metrics create an 80/20 similarity ratio with traditional SEO, emphasizing how subscriber signals function as topic authority indicators. Tsai recommends leveraging YouTube's filtering capabilities to identify trending content patterns that can enhance traditional SEO briefs.

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• Part 6What other marketing channel will have the most overlap with SEO in 12 months?

  In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the coming year. He identifies YouTube as the primary convergence point, followed by App Store and Google Store Optimization, noting how these platforms increasingly appear in search results. Elliot explains why AI tools like ChatGPT and Gemini, while complementary to search, serve different user intents and won't replace traditional search behavior.

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