Will brand websites matter more than third party publishers by 2026?

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• Part 1How brands can prepare for the Direct-to-Agent era of AI discovery

  **AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging.**

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• Part 2How will consumer discovery evolve over the next 12 months?

  AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories.

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  Part 3Will brand websites matter more than third party publishers by 2026?

  AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic partnerships like Walmart-ChatGPT are reshaping search discovery patterns. Stempeck analyzes the competitive implications of price-optimization strategies in AI-powered commerce environments.

• Part 4Optimizing for AI agents instead of traditional SERP rankings is just this year’s hype?

  AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization.

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• Part 5One word that describes the shift from human-first to AI-first discovery

  AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioning opportunities for retailers like Walmart's early ChatGPT partnership and how the mainstream integration of AI search is creating new competitive dynamics in e-commerce discovery.

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• Part 6Your first move to prepare for the Direct-to-Agent era

  AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.

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