Separating AEO Expertise From Search Marketing Hype
- Part 1 Separating AEO Expertise From Search Marketing Hype
- Part 2What’s the biggest misconception about AEO today?
- Part 1 Separating AEO Expertise From Search Marketing Hype
- Part 2What’s the biggest misconception about AEO today?
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Part 1Separating AEO Expertise From Search Marketing Hype
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation frequency and sentiment are replacing traditional traffic-based attribution, and why keyword specificity now beats broad-volume targeting in an AI-driven search landscape.
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Part 2What’s the biggest misconception about AEO today?
Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines, exposing which source types actually drive AI answer inclusion. The discussion reframes AEO as an extension of proven SEO fundamentals rather than a separate, channel-hungry discipline.
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