Teaming up with UX make impactful change — Joe Ford // Organic

About the speaker

Joe Ford

Organic

- Organic

"Joe has been in SEO for over eight years working across a range of large clients including Radisson Hotels, Oxfam and Argos. His specialty is technical SEO but Joe runs a multi-skilled team including technical and content SEO specialists. Outside of work Joe can usually be found trying to make one of his many cars or bikes work or driving off into the hills with his wife and dog to find somewhere to camp in the van.

Show Notes

  • 01:16
    About Organic
    Organic is a full-service digital marketing agency based in southwest England.
  • 03:06
    Using UX to improve SEO results
    Your UX needs to work closely with the SEO team as well as be familiar with SEO themselves. Involving SEO from the start helps to get it right the first time.
  • 05:18
    Where SEOs come into the process
    SEOs should get involved from the site development stage. Its a costly mistake when the site is already live and avoidable adjustments are needed.
  • 07:50
    UX and SEO when it comes to mobility
    We design sites using desktops so while we have mobile in mind, most sites still come off with a desktop feel. But you can use SEO data to inform your build.
  • 09:40
    Making your site more efficient
    While mobile sites are harder to build, they hold less information. So working mobile-first makes it easier to convert to desktop instead of the other way around.
  • 10:56
    The UX vs SEO approach
    For a site to be mobile-friendly, there needs to be hidden content. Otherwise the page will be heavy. Its not to decide what content is visible and what gets hidden.
  • 13:19
    How your SEO and UX team view speed
    Speed is one thing that both teams can agree on. You want your page to load quickly. But sometimes, users prefer to see a site processing a result. This gets into UX psychology.
  • 15:54
    Cumulative layout shift
    Cumulative layout shift affects both SEO and UX. When both teams work together on cumulative layout shift, your site will get an increase in rank as well as improved user experience.

Quotes

  • SEO teams up with UX on site builds and new site builds, which is obviously a part where you've got the developers running the show..." - Joe Ford, Head of SEO, Organic

  • "We need to work closer with the UX teams, make them a little bit SEO. Make them understand what's good, what's probably not the best thing for an SEO point of view..." - Joe Ford, Head of SEO, Organic

  • "The primary issue that SEOs have when it comes to UX is often the SEO's are brought in post-launch." - Benjamin Shapiro, Host, VOS podcast

  • “There's 2 impactful shifts in SEO. 1 is the mobile-first crawl, and 2 we're seeing the metrics that are impacting SEO are often related to the user experience.” - Benjamin Shapiro, Host, VOS podcast

  • “Everyone knows mobile is the big way that people look at your site. Let's look at this and design it mobile first and then do the desktop one.” - Joe Ford, Head of SEO, Organic

  • “I find it's a lot harder to make a good mobile site than it is to make a desktop site.” - Joe Ford, Head of SEO, Organic

  • “Google knows that to make a page not absolutely huge, theres going to need to be hidden content...” - Joe Ford, Head of SEO, Organic

About the speaker

Joe Ford

Organic

- Organic

"Joe has been in SEO for over eight years working across a range of large clients including Radisson Hotels, Oxfam and Argos. His specialty is technical SEO but Joe runs a multi-skilled team including technical and content SEO specialists. Outside of work Joe can usually be found trying to make one of his many cars or bikes work or driving off into the hills with his wife and dog to find somewhere to camp in the van.

Up Next: