Gaining goal alignment with UX — Joe Ford // Organic

About the speaker

Joe Ford

Organic

- Organic

"Joe has been in SEO for over eight years working across a range of large clients including Radisson Hotels, Oxfam and Argos. His specialty is technical SEO but Joe runs a multi-skilled team including technical and content SEO specialists. Outside of work Joe can usually be found trying to make one of his many cars or bikes work or driving off into the hills with his wife and dog to find somewhere to camp in the van.

Show Notes

  • 01:20
    How SEOs can work together with the UX team
    As an SEO, start by educating everyone else about SEO. Show them how its related to what they do and how they contribute.
  • 03:18
    Getting UX to see the value of working with SEO
    It all comes down to having common goals. Demonstrate how working together benefits the greater good.
  • 06:08
    How to get SEO and UX communicating in larger brands
    This is something that will take a lot of time. And from an agency perspective, its all about building trust.
  • 09:33
    How SEOs help UX teams achieve their goals
    Theres a lot of data that the SEO team has available. And sharing this data with the UX team can help to build trust. SEOs run the analytics and interpret it so UX knows whats the next best move..

Quotes

  • “When the UX team is building a site, they need to think about their site structure. That's something the SEO team needs to help them with." - Benjamin Shapiro, Host, VOS podcast

  • "If we're using each other, we can use some metrics from SEO and metrics from UX and both go at a job together and get some change happening." - Joe Ford, Head of SEO, Organic

  • "I don't think there are any real shortcuts getting your SEO & UX teams to communicate. It's hard work and a lot of time to get that trust." - oe Ford, Head of SEO, Organic

  • “As an SEO, you tend to become the analytics guy as well… what I find is the UX guys probably don't really do the analytics that much.” - Joe Ford, Head of SEO, Organic

  • “SEOs see the journeys right through the site. And when you show these user journeys to some UX guys, they go, well, this is invaluable. Why havent I seen this before?” - Joe Ford, Head of SEO, Organic

  • “When you're talking to your UX team, often they work on judgment. They're using more qualitative than quantitative data. And SEO metrics can be very powerful to user experience team.” - Benjamin Shapiro, Host, VOS podcast

About the speaker

Joe Ford

Organic

- Organic

"Joe has been in SEO for over eight years working across a range of large clients including Radisson Hotels, Oxfam and Argos. His specialty is technical SEO but Joe runs a multi-skilled team including technical and content SEO specialists. Outside of work Joe can usually be found trying to make one of his many cars or bikes work or driving off into the hills with his wife and dog to find somewhere to camp in the van.

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