Prioritizing SEO Efforts — Patrick Stox // Ahrefs

About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

Show Notes

  • 01:45
    How SEOs should prioritize their efforts
    Most times, your priority should be your content. But look at the bigger picture to see where your effort is needed most. High impact, low effort items should be top of your list.
  • 03:06
    Prioritizing content
    Producing new content is usually a good idea. But you should always be updating your old content, too.
  • 04:55
    When technical SEO becomes top priority
    If you have indexing, crawling, or redirects issues, then its time to prioritize your technical SEO. Situations like these can be quite costly.
  • 06:35
    How to approach core web vitals
    Look at core web vitals as something that you do for yourself and your audience.Your user experience will improve and you also get that analytics data.
  • 08:23
    Website performance VS Googles standards
    Only 4% of pages are meeting Googles expectation. And 30% of websites are currently passing core web vitals.
  • 09:27
    How to approach SEO prioritization
    Its not an easy task for SEOs to figure out prioritization. This is something that comes with time through trial and error. Consult with your teams.

Quotes

  • "Most of your time is better spent fixing your content unless you have some huge issues with crawling or indexing or something." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "Anything that's high impact and low effort is the kind of stuff you're going to do immediately." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "Generally, I want to give posts a fair chance, maybe like 6 months or so before I say, okay, this isn't working, maybe I need a different angle." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “Generally, a faster loading site means your analytics tag is going to fire earlier. You're going to record more business data.” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “Based on the Chrome user experience report, 30% of the sites are actually passing core web vitals.” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “Prioritizing is one of the hardest things for SEO just to do... And a lot of it just comes with time, experience, trying things out...” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “When figuring out prioritization, think about what's going to give you the biggest bang for the buck for the minimal amount of effort.” - Benjamin Shapiro, Host, VOS podcast

About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

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