Generating 10 quality free links per month — Deepak Shukla // Pearl Lemon

About the speaker

Deepak Shukla

Same as before

01:33

Creating recurring links

Testimonial link building is a great way to create recurring links. Look at the tools youre currently using, assess the value, and then reach out to them with your testimonial.
04:40

Who to send your testimonial to

Pick the 3 most relevant people in the organization to send your testimonial to. Everyone loves a review. So if it gets to the wrong person at first, it will be shared within the company.
05:36

When to ask for a link

It might come off a bit transactional to ask for the link when youre submitting the testimonial. Ask for the link after publication for a better reception.
06:13

Finding out if you testimonial was published

Majority of the time the company will let you know when your testimonial get published so you can share it.
06:54

Relevance in your link building

Your tools and your company wont always be similar. So try out new tools and provide a test case or review for it. Also, create a page on your website to display the tools that you do use.
09:51

Round ups

Check out lists in your industry and show how you can update them or get onto them. People want your links just as much as you want theirs, so just send them a pitch that demonstrates value exchange.
11:50

How to find your lists

Focus on your niche and find any lists that correlate with your keywords or words closely related. To cast a broader net, include synonyms of your keywords, too!

"The amount of time that something saves you from doing it typically is going to be a productivity thing and then correlate that time with a price." - Deepak Shukla, Founder, Pearl Lemon
"If X tool saves you 2 hours a week at $30 an hour, that's 8 hours a month. So X tool saves me $240 a month. And that would be a rational basis from which to write up a little punchy testimonial." - Deepak Shukla, Founder, Pearl Lemon
"Ask for the link post-publication because people typically then tend to be receptive to putting it in after the fact. And we don't ask before, because it seems prohibitive..." - Deepak Shukla, Founder, Pearl Lemon
“70% of the time companies respond back to you when they publish your testimonial because they want you to share it, as you can imagine. ” - Deepak Shukla, Founder, Pearl Lemon
“There's going to be challenges with sites that feel either irrelevant to your niche... have a power page on your website tools the e-commerce brand proudly uses.” - Deepak Shukla, Founder, Pearl Lemon
“For round ups, look at your seed keyword. Look at synonyms of your seed key word or words closely related. And then run a load of Google searches for best of.” - Deepak Shukla, Founder, Pearl Lemon

About the speaker

Same as before