Designing an enterprise SEO stack — Nick Wilsdon // Torque

About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

Show Notes

  • ·1:15 : Some enterprise SEO best practices, ·3:11 : Technology data and some of the best practices actually dealing with enterprise organizations. ·3:25 : How to build an SEO stack for an enterprise company ·3:31 : Focus on scaling ·4:28 The difference between platforms and point solutions, ·5:06 SEMRush Tool is having coverage across multiple markets/platforms ·9:23 : Blending data is where you get the real value in these platforms ·10:53 : Gathering and organizing data, building the platforms and the data flow to be able to do your analysis. That is a big part of the challenge with enterprise brands is doing the analysis when you have that much data, is also very complex.

Episode Summary

  • ·Each quote should contain valuable information or data, and be able to stand alone as a Tweet. Not in the number of characters necessarily, but in the overall value that each quote will contain. The quotes together dont need to summarize the entire episode. Only quotes that contain poignant value should be added here. ·“ I think the real value for enterprise now is bringing this data into one central place” - Nick
About the speaker

Nick Wilsdon

Torque

- Torque

Torque provides digital consultancy to enterprise clients, such as Vodafone Group, eBay Inc., Acronis International GmbH and Estée Lauder Companies.

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