Optimizing Content Directories — Kevin Indig /G2

Quotes

• “There's some sort of pull that you create with the value that your site provides that has to become strong enough for people to sign up. And when it's strong enough for people to sign up, then you have a very high chance of keeping them, engaging them and eventually monetizing this whole kind of journey. “ - Kevin

• “You have to build an audience first and immediate business before you could really think about monetization. “- Benjamin

• “ More than anything, this is about building an audience. So I can understand how to serve the audience and less about I'm trying to build an audience to sell them a specific product. I will build the product around what their needs are. Once I understand who they are. It's a little bit of a leap of faith. “ - Benjamin

• “A lot of people start with demographics and geographics, but I would actually start more with psychographics “ - Kevin

• “It is very unscalable, but just speaking to a couple of customers or prospects or your target audience, just like understanding how these people tick and how they use the internet goes such a long way. “ - Kevin

• “Think about how can you get to a point of information that nobody else has. That is a reason for people to come to your side.” - Kevin

• “ There's never going to be a perfect answer. There's never going to be a hundred percent confidence, but I think it's enough to get started and then see how high can you get? - Kevin