CORE UPDATE ALERT!!!! — Jordan Koene // Searchmetrics

Jordan Koene, SEO Strategist at Searchmetrics talks about the recent Google core algorithm update. It is not unusual for the SEO community to feel blindsided by Google. They’ve been left with more questions than answers as to why this time of year was chosen. Today, Jordan shares his thoughts on the update and what it means for the SEO community.
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Jordan is SEO Strategist at Searchmetrics

Show Notes

  • 01:23
    Google Core Update announcement
    Google announced their November 2021 Core Update. Its strange that it was rolled out right before the busiest time of year for online shopping.
  • 02:55
    What the update is about
    The update is a part of Googles ongoing efforts to reduce spam and low quality content. SEOs who are doing E-A-T well and publishing high quality content should not be worried.
  • 04:20
    Who the update affects
    E-commerce sites will unlikely be affected by the update. Local news and media publishers will probably be the focus to remove the low quality news experience within the SERP.
  • 06:30
    Why Google is cleaning up their act
    Google knows the public is paying attention after all the litigation. The update being done after elections sends a message to the public that theyre committed to improving content quality.
  • 9:01
    Community reactions to the update
    Recently, Google has been more transparent about updates. It is more helpful for the SEO community to ask for more information than to badger Google for the time of release

Quotes

  • "Making a massive change to the core algorithm, then providing limited details, on the busiest shopping weekend of the country. It doesn't give people a lot of security." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Google's messaging lately has been, if you're being a good steward and citizen of the internet, you shouldn't be worried. But, the reality is any algorithm can make mistakes." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Technically speaking, core updates are not necessarily focused on verticals." -Jordan Koene, SEO Strategist, Searchmetrics

  • "I wouldn't be surprised if we see a cleanup of the spam and the poor quality scenarios that may have been plaguing the news experiences within the SERP." -Jordan Koene, SEO Strategist, Searchmetrics

  • "One giant data set powers Google in all countries. It's not just about us here in the US, but other markets and how they may want to clean up spam in those markets." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Google knows that how they deal with quality greatly impacts the perception and expectations that brands, organizations, governments, communities have of them." -Jordan Koene, SEO Strategist, Searchmetrics

  • "This isn't the first time that Google has done this in a curious time of the year. Just last year in December, they also had an algorithm update that they announced." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Google's being more forthcoming about activities. Instead of freaking out, it's good to say, thanks for giving us the heads up. What do we do now, Google? Give us more information." -Jordan Koene, SEO Strategist, Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Jordan is SEO Strategist at Searchmetrics

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