Utilizing an interview for content curation — Erin Sparks // Site Strategics

Owner of Site Strategics, Erin Sparks, continues discussions on podcast SEO. Visibility is at the forefront of SEO duties. Beyond tuning into your podcast, how do you provide value to consumers? Figuring out how to optimize your podcast site can be a tricky task. Today, Erin explains utilizing interviews for content curation.
About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

Show Notes

  • 02:11
    Creating content after interview completion
    Initially, a thin page containing the shows description can be published with relevant timestamps and topics. Over time, you can extract and modify the content for social media and blog posts.
  • 05:55
    SEO benefits of replacing short
    Getting people to your landing page is the aim. Beyond putting out topics, youre trying to get the semantic relationship of topics together because thats what Google ultimately wants.
  • 07:34
    Demonstrating your podcast theme to Google
    When linking pages on your site, ensure that it is done in such a way that the reader finds it valuable and easy to digest.
  • 10:18
    Podcast page performance vs written content
    People prefer to listen to podcasts on external platforms like iTunes. The way to direct them back to your site is with the narrative around the podcast itself.
  • 13:29
    Utility of podcast pages in business
    These pages allow you to provide shareable and linkable content in an effort to build your brands authority online.
  • 16:01
    Relationship between Google and audio content
    Along with podcast schema, build up internal links on your site to build a glossary. Google takes note of these efforts when it comes to ranking authority.

Quotes

  • "Part of the content creation process is finding key moments in the conversation. That's the steerage point where we can break apart different areas out of that full-on content." -Erin Sparks, Owner, Site Strategics

  • "Get the primer content out there, then quickly move into what you found in that interview that was either structured or unstructured." -Erin Sparks, Owner, Site Strategics

  • "We want to be able to amplify the presence of a podcast destination page as much as possible." -Erin Sparks, Owner, Site Strategics

  • "We are not just trying to get content topics out. We're also trying to get the semantic relationship of topics together." -Erin Sparks, Owner, Site Strategics

  • "What Google's looking for, from a deepening of subject matter understanding, is not just one page, it's the relevant subject matter that interrelate with each other." -Erin Sparks, Owner, Site Strategics

  • "If you're looking at subject matter material, Google's the fountain of all information and anything that's getting pulled into the visibility optics there has some rich information below that." -Erin Sparks, Owner, Site Strategics

  • "There's long-term SEO value in the investment of content on non-hosted destination podcatcher pages." -Erin Sparks, Owner, Site Strategics

  • "Google says for every video that you want to embed, you should have a dedicated page. Every podcast that you're doing should have its own dedicated page." -Erin Sparks, Owner, Site Strategics

  • "You should not go after thin content alone. Bolster it with narrative content around what you're actually talking about in that embedded media." -Erin Sparks, Owner, Site Strategics

  • "Always have timestamps and additional content on non-hosted destination podcatcher pages." -Erin Sparks, Owner, Site Strategics

  • "The goal of SEO is to always be able to deepen the contextual value of the relevant value of subject matter." -Erin Sparks, Owner, Site Strategics

  • "Our primary goal is to be able to have linkable shareable content, but also have it be very relevant to each other from a semantic SEO standpoint." -Erin Sparks, Owner, Site Strategics

  • "I want to be able to demonstrate to Google that we know so much about all these different sub points that it's quite clear that it's not only local SEO, but all of the sub points of local SEO." -Erin Sparks, Owner, Site Strategics

  • "If you're talking about a thing multiple times, in multiple episodes, you're creating your own Wiki on your website and deepening that content as well. So now it's all interrelated." -Erin Sparks, Owner, Site Strategics

About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

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