How do you define a Google algorithm update? — Julian Goldie // Goldie Agency LTD

Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts the SEO community on edge. However, all updates were not created equally and will have different levels of impact. Today, Julian breaks down what Google algorithm updates are about.
About the speaker

Julian Goldie

Goldie Agency LTD

is a little camera shy

Hey, I’m Julian Goldie. I run an SEO link building agency designed to help you grow your website and boost your rankings on Google. I actually focus on building whitehat links with something called the ‘Skyscraper Technique’. Here's a little bit about me: ✓ I delivered a 2,200% increase in website traffic in 6 months ✓ I partnered with 120+ happy clients on UpWork.com ✓ I worked on over 1,500+ successful link building campaigns ✓ Helped 1,200+ clients with SEO link building ✓ Published Author, Podcaster and YouTuber ✓ Featured on CBS, Cloudways, Lemlist and NBC ✓ Worked with companies like Hunter.Io, Cardinal Digital Marketing and Signaturely Thanks!

Show Notes

  • 01:37
    What is a Google algorithm update
    When an update is carried out, ranking factors change. This affects the way websites appear in Googles listings.
  • 02:51
    Difference between smaller updates and core updates
    Core updates tend to be impactful to a larger number of sites. They involve a holistic change in the algorithm. Smaller updates happen more frequently and are less likely to cause disruptions.
  • 04:48
    Keeping track of algorithm updates
    Big updates will be announced through Googles Twitter. Facebook groups can also be used to keep track of smaller updates.
  • 06:33
    Dealing with the long
    Focus on creating fresh content and providing a good user experience. Satisfy user queries, and rank for certain keywords. These comprise the foundation of a winning strategy.
  • 08:52
    Minimizing the impact of updates
    Spend time on diversification of your SEO strategy. Stay ahead of relevant trends and be ready to make changes to avoid being outranked by competitors.

Quotes

  • "Ranking factors help Google to determine how websites should be ranked. When an update occurs, these change." -Julian Goldie, Owner, Goldie Agency

  • "Typically, a core update is a holistic change in Google's algorithm. Theyre not just looking at your back links or content. It's literally every ranking factor for your site." -Julian Goldie, Owner, Goldie Agency

  • "Smaller updates happen all the time and can be very subtle. It could be introducing more video carousels on the first page of Google, or displaying less organic listings, and adding more paid listings." -Julian Goldie, Owner, Goldie Agency

  • "Core updates are usually impactful. They can create a lot of change and affect a lot of websites." -Julian Goldie, Owner, Goldie Agency

  • "In terms of keeping track of algorithm updates, you can check Google's Twitter and they will announce the big updates." -Julian Goldie, Owner, Goldie Agency

  • "You've got these big communities of website owners online. As soon as there's a slight algorithm update, usually we see the ripple effects in people's comments and posts on Facebook groups." -Julian Goldie, Owner, Goldie Agency

  • "Even though there's some slight updates, Google wants the same result at the end of the day. To keep users on the platform and to provide the best search results possible." -Julian Goldie, Owner, Goldie Agency

  • "Create a great user experience, make sure people stick around on your website, and provide them with the answers they need, then you've got a strong foundation." -Julian Goldie, Owner, Goldie Agency

  • "A lot of SEOs don't just have one website in health or one website in one particular niche. They have a diversified portfolio, just the same way you would investing." -Julian Goldie, Owner, Goldie Agency

  • "After the HTTPS update a few years ago, you needed to install HTTPS to your website. Nowadays, you don't see any websites without that ranking." -Julian Goldie, Owner, Goldie Agency

  • "If your competitors have better core web vitals than, you could take a big hit. Not immediately, but within the next year or two." -Julian Goldie, Owner, Goldie Agency

About the speaker

Julian Goldie

Goldie Agency LTD

is a little camera shy

Hey, I’m Julian Goldie. I run an SEO link building agency designed to help you grow your website and boost your rankings on Google. I actually focus on building whitehat links with something called the ‘Skyscraper Technique’. Here's a little bit about me: ✓ I delivered a 2,200% increase in website traffic in 6 months ✓ I partnered with 120+ happy clients on UpWork.com ✓ I worked on over 1,500+ successful link building campaigns ✓ Helped 1,200+ clients with SEO link building ✓ Published Author, Podcaster and YouTuber ✓ Featured on CBS, Cloudways, Lemlist and NBC ✓ Worked with companies like Hunter.Io, Cardinal Digital Marketing and Signaturely Thanks!

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