Building topical authority from the ground up — George Chasiotis // MINUTTIA

Quotes

• "Google is a search engine that works with associations. It needs to associate a website with certain topics to give it organic visibility rankings, organic clicks, etc." -George Chasiotis, Managing Director, MINUTTIA

• "We have to think in a very logical way and try to cover all the possible topics that a normal person would be curious about learning when it comes to the topic that we are interested in." -George Chasiotis, Managing Director, MINUTTIA

• "We wont get signups, sales, and leads, unless we build a solid foundation of keywords, tightly related to the main topic, that people are searching for." -George Chasiotis, Managing Director, MINUTTIA

• "A new website has no authority in the eyes of Google, no organic visibility keywords. So, we have to try to uncover topics that are relevant to the main topic." -George Chasiotis, Managing Director, MINUTTIA

• "Weve seen topical authority be built in 1 year, when the client actively engaged in other activities, such as linking building, to help in building topical authority faster." -George Chasiotis, Managing Director, MINUTTIA

• "When it comes to SaaS, it's difficult to create a new category. Chances are that you are essentially building a product in an already existing category." -George Chasiotis, Managing Director, MINUTTIA

• "If Drifts go-to market strategy was based on organic search for conversational marketing, it wouldn't make sense, because people arent searching for that term." -George Chasiotis, Managing Director, MINUTTIA

• "We don't recommend SEO as the best channel to go-to market strategy, because the way people search hasn't been developed yet. Consider brand building and community building." -George Chasiotis, Managing Director, MINUTTIA