Leveraging Google Business Profile in a competitive industries — John Paglio // flyte new media
- Part 1 Leveraging Google Business Profile in a competitive industries — John Paglio // flyte new media
Show Notes
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03:11Whats happening in local SEOPeople are doing more local professional searches online and Google doesnt want users to leave their search results page. Your Google My Business profile must be completely up to date.
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06:10The impact of proximity on local searchesEssentially, Google is going after a proximity model. So, Google My Business and local SEO are taking into consideration where users are searching, whos around, and whos closest.
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08:21Combatting the proximity issue by setting a radiusHaving multiple office locations is one way to combat the proximity battle. Home-based businesses can still indicate the areas they serve to get into the rankings there.
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09:12Optimizing reviews to increase visibility for your Google Business ProfileMore users will be exposed to your profile as you receive more positive reviews from customers. To Google, this indicates that your brand is trusted by the public.
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10:12Purchasing fake reviews to drive brand visibilityAvoid fake reviews as Google has improved their ability to detect spam. Reach out to loyal customers as theyre likely to leave a 5 star review and a paragraph about their experience.
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12:48Leveraging Google My Business components to boost rankingsGoogle posts, questions and answers, and messaging are essentially free advertising opportunities. By adding Google posts to the search results page, your content gets more user views.
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14:51Using the messaging feature to improve customer experienceThis feature allows users to get answers to basic questions. Turning on your messaging feature is seen as a conversion factor that can improve the customer experience.
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16:24How to win at the local SEO gamePotential customers will select a business from the local pack that has more positive reviews, Google posts, and services listed out. Even if its the third business listed and further away.
Quotes
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"For people that are doing home renovations or having problems with their piping, theyre going to Google more and more to find out. You just dont open the yellow pages anymore." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"There's multiple different ways that Google is trying to keep you on their search result page. Google My business is just one of the ways that Google's gonna keep you in." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"If there are four roofers closer to you, the fifth one may not even be seen in that local three pack, because Google My Business is taking it from a proximity standpoint." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"I did an experiment on Portland pet stores to see how different my search results would be if I went to three or four different locations in the city. Most were very localized." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"You can't open business profiles for seven or eight different cities if you only have a physical location in one of those cities." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"The more heartfelt reviews your Google My Business profile gets, the more users will see it. And the more Google will see your profile as a place of people that people trust." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"Start reaching out to your best customers and repeat customers. They're the ones willing to give you a five star review with a paragraph about the service, product, quality, etc." -John Pagilo, Digital Marketing Manager, Flyte New Media
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"Whenever Google gives you the chance to advertise your business for free, take it. Three ways that can be leveraged are Google posts, questions and answers, and messaging." -John Pagilo, Digital Marketing Manager, Flyte New Media
Up Next:
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Part 1Leveraging Google Business Profile in a competitive industries — John Paglio // flyte new media
John Pagilo, Digital Marketing Manager at Flyte New Media, talks about local SEO and Google My Business. We’ve seen Google making the big shift towards keeping users on their search results page by any means necessary. If you haven’t yet taken advantage of Google posts, questions and answers, and the messaging feature, you run the risk of being overlooked by both users and Google. Today, John discusses leveraging your Google My Business profile in competitive industries
